Pay Per Click

·Sound knowledge of PPC MarketingBasics.

·Working knowledge of tools such asGoogle AdWords, Bing Ads etc.

·Proven experience in campaign creationand optimization.

·Working knowledge of writing ad copy& extensions.

·Working knowledge of landing pagecreation and optimization via A/B test.

·Working knowledge of competitoranalysis and Sales Funnel creation.

·Working knowledge of analytics tools(Google Analytics, Data Studio)

·Working knowledge of Trackingactivities and tools (Google tag manager, Event tracking)

·Strong analytical skills

·Creative writing skills

·Excellent communication skills

·Knowledge of Microsoft Excel and datamanipulation

·The ability to think strategically anddevelop innovative marketing strategies

·Willingness to learn, adapt and keep up to date with emergingtechnologies, SEM industry trends, techniques, and tools.

·Relevant certification a plus – Google Ads/Bing Ads/AnalyticsCertifications.

·1-3 years of Pay-Per-Click marketing experience.

·Work experience on Product/Software marketing campaigns a plus.

·Bachelor's degree/MBA in Business Administration, Marketing orAdvertising a plus.

ResponsibilitiesInclude:

·Strategize, create, monitor, andoptimize high volume of campaigns across Google AdWords, Bing Ads.

·Oversee growth in performance. Managecampaigns to meet ROI goals and respond in a rapid manner to optimizationsuggestions.

·Continuous analysis of performance andreporting on digital campaigns.
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Pay Per Click

HyreFox
Jaipur, Rajasthan
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17 hours agoFull–time
Qualifications:

·Sound knowledge of PPC MarketingBasics.

·Working knowledge of tools such asGoogle AdWords, Bing Ads etc.

·Proven experience in campaign creationand optimization.

·Working knowledge of writing ad copy& extensions.

·Working knowledge of landing pagecreation and optimization via A/B test.

·Working knowledge of competitoranalysis and Sales Funnel creation.

·Working knowledge of analytics tools(Google Analytics, Data Studio)

·Working knowledge of Trackingactivities and tools (Google tag manager, Event tracking)

·Strong analytical skills

·Creative writing skills

·Excellent communication skills

·Knowledge of Microsoft Excel and datamanipulation

·The ability to think strategically anddevelop innovative marketing strategies

·Willingness to learn, adapt and keep up to date with emergingtechnologies, SEM industry trends, techniques, and tools.

·Relevant certification a plus – Google Ads/Bing Ads/AnalyticsCertifications.

·1-3 years of Pay-Per-Click marketing experience.

·Work experience on Product/Software marketing campaigns a plus.

·Bachelor's degree/MBA in Business Administration, Marketing orAdvertising a plus.

ResponsibilitiesInclude:

·Strategize, create, monitor, andoptimize high volume of campaigns across Google AdWords, Bing Ads.

·Oversee growth in performance. Managecampaigns to meet ROI goals and respond in a rapid manner to optimizationsuggestions.

·Continuous analysis of performance andreporting on digital campaigns.

·Efficient management of budgets acrossall engines and campaigns.

·Optimize and plan landing pagecreation and testing.

·Craft eye-catching and informativepay-per-click text ads as well as the continuous implementation of text ads -A/B testing.

·Report on key performance indicatorsand lead generation initiatives, calculate Cost Per Leads, project spend,adjust to demand and seasonality.

·Work with the internal marketing teamand key stakeholders to improve overall campaign performance.

·Perform other duties as assigned.

·Ability to work cross-functionallywith department implementation teams, such as design, content and social toimplement recommended changes