Paid Media Specialist

At the forefront of innovation, we help our clients achieve meaningful progress and stay ahead in a rapidly changing world.

We are a force for good, partnering with brands to drive lasting change and sustainable value. Our teams of optimists, entrepreneurs, and first movers coalesce around the needs of our clients, unlocking unique possibilities for growth.

In pursuit of this, we seek to hire a talented Paid Media - Senior Executive with at least 1-3 yrs. of full-time relevant experience and strong technical knowledge base to manage and deliver paid digital media campaigns. The purpose of this role is to assist with the planning, reviewing, and optimization of Paid Search and Social campaigns while supporting the team in reporting and managing client accounts.

Responsibilities:
• Maintain day-to-day client contact for SEM Campaign execution
• Responsible for understanding client goals and agency deliverables
• Responsible for contributing ideas to grow the client's business
• Develops comprehensive agendas for weekly client planning/status meetings
• Format and prepare weekly search reports for clients
• Tracks, analyses, and summarizes program results and progress
• Provides clients with budget updates
• Help prepare and research needed materials for client presentations and engagements
• Conduct research and fact-finding for reports, presentations, and articles
• Set up and provide support on 3-5 search projects of various sizes
• Perform keyword research and basic analysis
• Monitor progress of campaigns using various reporting tools
• Be able to clearly convey and explain search engine best practices to company associates and to clients
• Training subordinates with goal to make each member self-efficient and execute independently
• Proactively reviews and manages client data to ensure optimal performance on all campaigns
• Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
• Generates campaign reports and is responsible for pacing, QA, and trafficking
• Provides initial insights on campaign trends to executives and planners Read more