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Verified Job Digital Marketing

Paid Media Specialist

Kolkata, West Bengal
Digital Marketing
#346140
Remote / WFH

Job Description

Job Description
• Managing AdWords account, account setup, integration with Analytics and Keyword analysis, Ad copy writing.
• Optimizing AdWords account for better ROI for the client.
• Acquiring knowledge about all latest features of AdWords.
• Expert in landing page optimization.
• Knowledge in Conversion tracking optimization.
• Having knowledge in YouTube video ads.
• Conversion Tracking & Landing Page Optimization.
• Analyzing the current conversion rate and the process of conversion.

Primary Skills
• Finding out reasons which are responsible for limiting the no. of conversions by various testing like A/B testing, Multivariate testing.
• Competitor analysis of landing page, finding out the pros and cons of landing pages.

Secondary Skills
• Successfully handled many projects like Facebook page management, Facebook Ads and LinkedIn.
• Ads management and optimization, expert in generating awareness, branding Likes, sales from Facebook with cost optimization
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