Verified Job
Marketing
Paid Media Manager
Marketing
#727660
Remote / WFH
Tufula Retail Pvt. Ltd.
Job Description
We are looking for a results-driven Meta Ads Specialist with at least hands-on experience managing Facebook and Instagram advertising campaigns. The ideal candidate should have a strong understanding of Meta Ads Manager, audience targeting, campaign optimization, and performance analysis to drive leads, sales, and ROI.
Key Responsibilities
• Plan, create, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
• Monitor campaign performance and optimize for conversions, lead generation, ROAS, and CPA.
• Conduct audience research, create custom and lookalike audiences, and implement retargeting strategies.
• Perform A/B testing on ad creatives, copy, audiences, and campaign objectives.
• Track campaign performance using Meta Ads Manager, Meta Pixel, Conversions API, and GA4.
• Prepare regular performance reports with actionable insights and recommendations.
• Collaborate with the creative team to develop high-performing ad creatives and copy.
• Manage advertising budgets efficiently and ensure campaigns meet performance goals.
• Stay updated with the latest Meta advertising features, trends, and best practices
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
Key Responsibilities
• Plan, create, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
• Monitor campaign performance and optimize for conversions, lead generation, ROAS, and CPA.
• Conduct audience research, create custom and lookalike audiences, and implement retargeting strategies.
• Perform A/B testing on ad creatives, copy, audiences, and campaign objectives.
• Track campaign performance using Meta Ads Manager, Meta Pixel, Conversions API, and GA4.
• Prepare regular performance reports with actionable insights and recommendations.
• Collaborate with the creative team to develop high-performing ad creatives and copy.
• Manage advertising budgets efficiently and ensure campaigns meet performance goals.
• Stay updated with the latest Meta advertising features, trends, and best practices
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
