Verified Job
Advertising - Public Relations
Paid Advertising Specialist
Advertising - Public Relations
#30479
Remote / WFH
Mediaboom
Job Description
Role Overview
Type: Freelance / Contract
Hours: 8-16 hours per week (with potential to scale)
Location: Remote (Eastern US Time Zones preferred])
Summary
Mediaboom is looking for a freelance Paid Digital Advertising Specialist to enhance our team's capabilities in creating impactful digital campaigns. We value skill, dedication, and autonomy. We are seeking an expert who can effectively manage, optimize, and scale campaigns for a diverse and growing client base.
Important Requirement: We are looking for dedicated, independent freelancers who partner solely with agencies and/or their own clients. Please do not apply if you hold a full-time position elsewhere. Candidates must have the daytime availability and flexibility required to manage active campaigns and collaborate with our team during standard business hours.
Key Responsibilities
Campaign Strategy & Execution: Develop and execute comprehensive paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Keyword & Audience Research: Conduct detailed keyword research and audience targeting to align with campaign goals and specific client verticals.
PPC Management: Oversee daily PPC campaigns, monitor ad spend, and adjust bids to optimize performance while strictly adhering to budget constraints.
Analytics & Tracking: Utilize tools like Google Analytics (GA4), Google Tag Manager, and Looker Studio to track campaign effectiveness, user behavior, and conversion data.
Conversion Rate Optimization (CRO): Implement continuous optimization strategies by A/B testing ad creatives, copy, landing pages, and audience parameters to maximize ROI.
Collaboration: Partner with our media planning and creative teams to strategize media buying efforts for maximum reach and engagement.
Reporting & Insights: Analyze campaign data regularly to generate actionable insights, prepare client-facing reports, and recommend ongoing improvements.
Qualifications & Requirements
Proven experience managing successful paid campaigns with measurable ROI across Google, Meta, and LinkedIn.
Deep proficiency with Google Tag Manager, Google Analytics, and setting up complex conversion tracking.
Strong analytical mindset with the ability to turn raw data into strategic client recommendations.
Excellent communication skills and reliability in meeting deadlines.
Reliable daytime availability for communication and campaign emergencies.
Pay: $45.00 - $50.00 per hour
Work Location: Remote
Type: Freelance / Contract
Hours: 8-16 hours per week (with potential to scale)
Location: Remote (Eastern US Time Zones preferred])
Summary
Mediaboom is looking for a freelance Paid Digital Advertising Specialist to enhance our team's capabilities in creating impactful digital campaigns. We value skill, dedication, and autonomy. We are seeking an expert who can effectively manage, optimize, and scale campaigns for a diverse and growing client base.
Important Requirement: We are looking for dedicated, independent freelancers who partner solely with agencies and/or their own clients. Please do not apply if you hold a full-time position elsewhere. Candidates must have the daytime availability and flexibility required to manage active campaigns and collaborate with our team during standard business hours.
Key Responsibilities
Campaign Strategy & Execution: Develop and execute comprehensive paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Keyword & Audience Research: Conduct detailed keyword research and audience targeting to align with campaign goals and specific client verticals.
PPC Management: Oversee daily PPC campaigns, monitor ad spend, and adjust bids to optimize performance while strictly adhering to budget constraints.
Analytics & Tracking: Utilize tools like Google Analytics (GA4), Google Tag Manager, and Looker Studio to track campaign effectiveness, user behavior, and conversion data.
Conversion Rate Optimization (CRO): Implement continuous optimization strategies by A/B testing ad creatives, copy, landing pages, and audience parameters to maximize ROI.
Collaboration: Partner with our media planning and creative teams to strategize media buying efforts for maximum reach and engagement.
Reporting & Insights: Analyze campaign data regularly to generate actionable insights, prepare client-facing reports, and recommend ongoing improvements.
Qualifications & Requirements
Proven experience managing successful paid campaigns with measurable ROI across Google, Meta, and LinkedIn.
Deep proficiency with Google Tag Manager, Google Analytics, and setting up complex conversion tracking.
Strong analytical mindset with the ability to turn raw data into strategic client recommendations.
Excellent communication skills and reliability in meeting deadlines.
Reliable daytime availability for communication and campaign emergencies.
Pay: $45.00 - $50.00 per hour
Work Location: Remote
