Paid Ads Specialist

Job Title: Paid Ads SpecialistAbout One MetricOneMetric (formerly Growtomation) is a revenue enablement partner for modern B2B teams, helping GTM and RevOps leaders drive clarity, efficiency, and scale across sales, marketing, and customer success. We specialize in RevOps, RevGen, and RevTech, working with high-growth companies globally to turn complex GTM motions into scalable, data-driven outcomes.About the RoleWe are looking for a Paid Ads Specialist (24 years experience) with a strong B2B Marketing background, who can independently manage, optimize, and scale performance campaigns across platforms. This role is ideal for someone who goes beyond execution,someone who understands how paid media ties into pipeline, revenue, and broader GTM strategy.Key ResponsibilitiesCampaign Strategy, Setup & ExecutionPlan, set up, launch, and manage paid plans and campaigns across LinkedIn Ads, Google Ads Meta (Facebook & Instagram), with a strong focus on B2B Demand Gen.Translate business and pipeline goals into structured paid media strategiesOwn end-to-end campaign execution including targeting strategy, budgets, bidding models, funnel alignment, and ad schedulingEnsure campaigns are aligned with ICPs, buyer journeys, and GTM objectivesPerformance Monitoring & OptimizationTrack and analyze key performance metrics such as impressions, CTR, CPC, Audience Penetration, Frequency, CPL, lead quality, conversions, and ROASDrive ongoing optimizations across audiences, creatives, messaging, bidding strategies, and budget allocationLead structured A/B testing across ads, audiences, and landing pagesIdentify performance bottlenecks and proactively recommend improvement opportunitiesCross-Functional & Agency-Style CollaborationWork closely with Growth, RevOps, and Content teams to align paid campaigns with overall GTM initiativesCollaborate on messaging, offers, and CRO direction to improve conversion performanceOperate with an agency-style ownership mindset, managing multiple campaigns, timelines, and priorities effectivelyDesired Experience & Qualities24 years of hands-on experience running paid ad campaigns, preferably in a B2B environment and/or marketing agencyStrong working knowledge of Meta Ads, Google Ads, and LinkedIn AdsClear understanding of performance marketing fundamentals across the B2B funnelExperience working with demand gen, pipeline-focused, or revenue-driven campaignsComfortable handling multiple accounts or campaigns simultaneouslyStrong communication skills. Able to translate data into actionable insightsDetail-oriented with a structured, process-driven approachCurious, proactive, and continuously experimenting to improve their professionalHigh ownership mindset with the ability to work independently