Paid Ads Specialist – Meta Ads

Location: Gurgaon

Department: Digital Marketing / Performance Marketin

g
About the Ro

leWe’re looking for a Paid Ads Specialist with a strong command over Meta Ads (Facebook & Instagram) to drive measurable growth across campaigns. You’ll plan, execute, and optimize paid campaigns to generate leads, increase brand awareness, and maximize RO

I.
Key Responsibilit
• iesPlan, create, and manage paid ad campaigns across Meta platforms (Facebook, Instagra
• m).Develop audience strategies – interest-based, behavioral, lookalike, and retargeting campaig
• ns.Write ad copies, choose creatives, and coordinate with the design team for campaign asse
• ts.Manage daily budgets, track performance, and optimize campaigns for best CPA/RO
• AS.Set up and monitor Meta Pixel, Conversion API, and custom event tracki
• ng.Conduct A/B testing for creatives, audiences, and placements to improve performan
• ce.Generate and analyze campaign reports to identify insights and present recommendatio
• ns.Stay updated with Meta algorithm changes, ad policies, and platform innovatio
• ns.Collaborate with content, design, and analytics teams to align campaign goals with overall marketing objectiv
• es.(Optional, if multi-platform): Assist in expanding paid media strategy across Google Ads, LinkedIn Ads, or YouTu

be.
Key Skills & Requirem
• entsProven experience managing Meta Ad Campaigns (Lead Generation, Conversion, Brand Awarene
• ss).Strong understanding of Facebook Ads Manager, Business Suite, and Meta Analyt
• ics.Knowledge of Pixel setup, CAPI, and data tracking tools (Google Analytics, Tag Manag
• er).Analytical mindset with experience in performance reporting and optimizat
• ion.Creative eye for ad copywriting and visual storytell