Paid Ads Specialist (18-month contract)

Full job description
About the Role


Best Access Doors is seeking a data-driven Paid Ads Specialist to join our fast-paced Ecommerce team.


In this role, you’ll manage and optimize both paid social campaigns (Meta,
Instagram/Facebook, YouTube, LinkedIn) and search engine marketing (SEM) campaigns (Google Ads, Microsoft Ads), including search, display, and shopping ads. You must bring hands-on experience in both paid social advertising and SEM to be successful in this role.


You’ll play a key role in generating qualified B2B leads, driving ROAS, and scaling our reach across multiple Ecommerce websites serving North American commercial construction professionals (architects, contractors, project managers, and more).


You’ll also participate in and coordinate omni-channel campaigns - a growing focus area for our team where Paid Ads plays a significant role.


You'll collaborate with the Paid Ads team, Ecommerce leadership, and cross-functional departments to ensure campaigns are effective, aligned, and continuously optimized.


This is a full-time, 18-month contract role covering a maternity leave, with the potential for a permanent position based on performance and business needs.


Key Responsibilities


Campaign Management


Manage and optimize both paid social campaigns (Meta, LinkedIn, YouTube) and search engine marketing campaigns (Google Ads, Microsoft Ads) to drive strong ROAS and qualified B2B leads.
Deliver profitable traffic across 5–10 Ecommerce websites.
Channel Expansion


Research, test, and scale opportunities on emerging B2B-friendly platforms (such as Reddit, Spotify, Taboola, and others as appropriate).
Campaign Coordination


Coordinate omni-channel campaigns by managing briefs, timelines, and deliverables across teams (Paid Ads, Design, Ecommerce).
Prepare asset request briefs (template-based) for omni-channel campaigns using concepts, headlines, copy, and CTAs already developed and approved by senior team members.
Coordinate asset collection from specialists and manage asset requests and due dates in Trello to ensure all campaign assets are ready for launch.
Note: Campaign coordination does not involve copywriting or concept development — these are handled by the Content Strategy Specialist and Ecommerce Marketing Manager.


Advanced Targeting Retargeting


Utilize AI tools to refine customer segmentation and enhance retargeting performance.
Conversion Tracking Technical Collaboration


Work closely with Ecommerce and Development teams to ensure accurate implementation and maintenance of tracking scripts (GTM, Meta Pixel, LinkedIn Insight Tag, etc.).
Performance Monitoring Optimization


Analyze key performance metrics (ROAS, CTR, conversion rates, engagement) and apply actionable insights to continuously optimize campaigns.
Data Analysis Reporting


Prepare bi-weekly and monthly reports using tools like Supermetrics, Data Locker, and GA4 to drive data-informed decisions.
Cross-Team Collaboration


Collaborate with Ecommerce, SEO, Content, and Amazon teams to develop high-performing ad assets, ad copy, and audience strategies.
Adaptability to Market Changes


Proactively restructure campaigns in response to market dynamics to maintain and improve performance.
A/B Testing Experimentation


Conduct ongoing A/B tests to refine creative, targeting, and campaign formats.
Industry Trend Monitoring


Monitor and share emerging B2B digital advertising trends and performance opportunities with Paid Ads and Ecommerce teams.
Communication Documentation


Maintain transparent campaign documentation and updates in Trello (training provided if needed).

Skills, Qualifications, and Requirements


Education


Bachelor's degree in Business, Marketing, Mathematics, Engineering, Computer Science, or equivalent work experience.
Experience


2-3 years of hands-on experience in paid media advertising across:
Meta (Instagram/Facebook)
LinkedIn
YouTube
Google Ads
Microsoft Ads
Experience managing campaigns for B2B audiences is strongly preferred.
Technical Proficiency


Proficient in GA4, Google Tag Manager, Google Merchant Center.
Familiarity with Data Feed Watch is an asset.
Expertise in Ad Formats


Demonstrated success with search, display, shopping, video, and paid social advertising.
Proven experienced working with and managing accounts with large budgets.
Communication Skills


Strong verbal and written communication skills, with the ability to present data-driven insights clearly to cross-functional teams.
Organizational Problem-Solving Skills


Ability to manage complex campaign structures, analyze data, and write precise, compelling ad copy.
Entrepreneurial mindset with an action-oriented, data-driven approach to campaign management.

Nice to Have (Assets)


Working knowledge of Google Ads scripting or other scripting languages.
Familiarity with BigCommerce and dynamic pricing tools such as Prisync.
Experience with B2B lead generation or high-ticket product marketing.

Contract Terms Growth Opportunity


18-month full-time contract (starting July 2025).
Reporting to the Ecommerce Marketing Manager.
You will be trained and onboarded with support from the Senior Paid Ads Specialist under the direction of the Paid Ads Lead
prior to maternity leave.
This role offers the potential for a permanent position based on business needs and performance.
Location

remote (Remote)

Department

Marketing

Employment Type

Contract

Minimum Experience

Mid-level

Compensation

$25 - $29/hour Read more