Operation Executive
Job Description
Key Responsibilities Lead Response & Engagement
Be the first line of response for leads generated via:
Custom OB (Outbound) initiatives
Marketing email campaigns
LinkedIn engagement and outreach
Ensure prompt and professional and personalized communication with all incoming leads via email, LinkedIn
Understand lead requirements, urgency, and fit before moving them forward.
Lead Qualification & Appointment Setting
Qualify leads based on predefined criteria (need, authority, timeline, relevance).
Schedule high-quality appointments for internal stakeholders/sales teams.
Maintain accuracy in stakeholder calendars and ensure zero overlap or miscommunication.
Share structured lead context before appointments to maximize conversion success.
Operational Backend & Coordination
Maintain and update CRM / lead trackers it:
Lead source
Status
Follow-up timelines
Conversion outcomes
Follow up persistently yet professionally to prevent lead drop-offs.
Coordinate with marketing and stakeholders to improve lead quality and messaging.
Process Improvement & Scaling Support
Identify gaps in response time, lead quality, and conversion bottlenecks.
Suggest process improvements to increase appointment conversion rates.
Support scaling efforts by handling increasing lead volumes without compromising quality.
Key Skills & Competencies
Strong written and verbal communication skills (email, LinkedIn, calls).
Experience in lead generation, inside sales, or appointment setting .
Ability to handle high-volume leads with discipline and structure.
Comfortable working with CRM tools, spreadsheets, and scheduling platforms.
Highly organized, detail-oriented, and follow-up driven.
Professional, polite, and persuasive communication style (not aggressive sales).
Preferred Experience
1–4 years of experience in backend sales operations, lead generation, or appointment setting.
Experience working with B2B leads and senior stakeholders is a plus.
Familiarity with email campaigns, LinkedIn outreach, and inbound lead management.
Success Metrics
Lead response turnaround time
Lead-to-appointment conversion rate
Appointment show-up rate
Stakeholder satisfaction with lead quality
Ability to manage increased
