- 1) Quality acquisition of Current Account & Saving Account for Resident / Non-resident Indian by going out into the market & catchment area. 2) Ensure quality sourcing of new customer to sell different banking product like Demat Account, Life Insurance, Credit Card etc. 3) Penetration of Fixed Deposit to existing & new customers. 4) Generate leads of customer through referral, meeting branch walk-ins customer, associates, e-mailing, direct mailing, ATMs & cold calls in the catchment area. 5) Ensure quality customer service is delivered. 6) Meeting productivity norms as defined through support of channels & own efforts. 7) Strictly adhere & maintain KYC norms compliance. 8) Adhere the norms, regulation &