National Key Account Manager
Job Description
• Develop and implement account plans for priority accounts, aligned to commercial objectives.
• Identify opportunities to increase product awareness and grow market share within target accounts.
• Support market access activities where appropriate, including formulary inclusion, pathway understanding, and account-level opportunity assessment.
• Build and maintain effective relationships with GPs, practice-based pharmacists, prescribing leads and other relevant primary care stakeholders.
• Identify key decision-makers, prescribing influencers and local prescribing drivers within targeted accounts.
• Maintain accurate CRM records of customer interactions, account plans, opportunities, and market intelligence.
• Monitor local market dynamics, competitor activity, and customer needs, sharing relevant insights with the wider commercial team.
• Work collaboratively with Marketing, Medical, Regulatory, Commercial, and Market Access teams to ensure consistent and compliant customer engagement.
• Provide regular updates on account progress, customer feedback, risks, and opportunities.
• Deliver agreed sales targets, account objectives, and KPIs.
• Ensure all activities comply with the ABPI Code of Practice and Wockhardt’s internal policies.
• Maintain ABPI qualification and participate in ongoing training and professional development.
Skills and Qualifications
Essential
• ABPI qualified.
Proven experience in pharmaceutical sales, key account management, or healthcare sales.
• Experience engaging with prescribers, pharmacists, and NHS stakeholders.
• Strong understanding of the UK pharmaceutical market and NHS structure.
• Ability to develop and implement account plans that support commercial objectives.
• Strong commercial awareness and the ability to identify growth opportunities within key accounts.
• Ability to interpret clinical and commercial information and communicate clear customer value propositions.
• Strong organisational skills, with the ability to manage multiple accounts and priorities across a national territory.
• Resilient, proactive, and adaptable, with the ability to perform effectively in a competitive and highly regulated environment.
Desirable
• Experience supporting formulary access activities or local market access initiatives.
• Experience working with branded pharmaceutical products.
• Understanding of local prescribing pathways and NHS decision-making processes.
Wockhardt has a range of benefits on offer for all employees including:
• Pension scheme – 7% matched contribution
• Rewards platform – discounts on shopping, restaurants, holidays and more
• Generous holiday allowance
• Salary sacrifice schemes
• Sports and Social club
• Subsidised canteen
• Free parking
