The ideal candidate understands: Scroll-stopping short-form creative First 23 second hook optimization Native UGC-style ad formats Trending short-form pacing and transitions Creative testing frameworks (multiple hooks, angles, and variations) This role requires someone who edits for conversion and performance, not just aesthetics. You will be responsible for producing high-volume, high-performing ad creatives that directly support revenue growth. Key Responsibilities and Duties: Meta-First Creative Production: Edit and produce short-form video ads (9:16, 1:1, 4:5) specifically for Meta platforms. Create multiple hook variations for A/B testing. Structure videos using proven performance frameworks (Hook Problem Proof Offer CTA). Develop UGC-style edits that feel native to Facebook and Instagram feeds. Optimize pacing, subtitles, motion graphics, and transitions for maximum engagement. Performance & Testing Mindset: Deliver multiple creative variations from a single shoot (different hooks, captions, pacing, music, CTAs). Execute rapid iteration cycles based on creative feedback. Understand the difference between polished brand video and high-performing ad creative. Apply learnings from performance data to future edits. Technical & Creative Execution: Edit using professional tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar