Verified Job
Digital Marketing
Meta Ads Performance Strategist
Digital Marketing
#569273
Remote / WFH
Job Description
We're seeking a seasoned performance marketer to lead our paid campaigns on Meta (Facebook and Instagram). As a Senior Meta Ads Expert, you'll develop, implement, and optimize ad strategies to drive performance and meet business objectives.
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Main Responsibilities:
• Develop and manage paid campaigns on Meta to drive performance and meet business objectives.
• Lead the end-to-end campaign execution, including campaign creation, audience targeting, ad copywriting, and budget management.
• Analyze campaign performance data to optimize for key metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversions.
• Conduct A/B testing on ad copy, images, video content, and audience segments to improve ad performance.
• Oversee and manage campaign budgets to ensure cost-effective advertising and maximize return on investment.
• Work closely with creative teams to develop engaging ad formats that align with the brand's goals.
• Generate and present detailed campaign performance reports to internal stakeholders or clients, offering clear insights and actionable recommendations.
Requirements:
To succeed in this role, you'll need:
• 5+ years of experience in performance marketing, with a significant part spent scaling startups or working in high-impact Digital Marketing agencies.
• A proven track record of leading campaigns that hit 3X+ ROAS and contributions to growth milestones exceeding $100 million in revenue.
• Demonstrated ability to manage, mentor, and elevate marketing teams in fast-paced, high-stakes environments.
• Expertise in the full suite of digital marketing tools and platforms, with a knack for learning and adapting quickly.
• A relentless, results-driven mindset that refuses to accept anything less than outstanding outcomes.
• Strong analytical skills to dissect data and turn insights into impactful strategies that boost ROI.
• Excellent communication skills for reporting and client interaction.
Benefits:
We offer:
• Competitive pay, including performance-based incentives designed for those who consistently deliver exceptional results.
• Remote flexibility, allowing you to work from anywhere in the US while maintaining a healthy work-life balance.
• A high-impact role where your work directly shapes our growth and future.
• A growth-focused environment that thrives on innovation, celebrates big wins, and supports professional development.
• The opportunity to establish yourself as a leader in the digital marketing landscape.
">
Main Responsibilities:
• Develop and manage paid campaigns on Meta to drive performance and meet business objectives.
• Lead the end-to-end campaign execution, including campaign creation, audience targeting, ad copywriting, and budget management.
• Analyze campaign performance data to optimize for key metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversions.
• Conduct A/B testing on ad copy, images, video content, and audience segments to improve ad performance.
• Oversee and manage campaign budgets to ensure cost-effective advertising and maximize return on investment.
• Work closely with creative teams to develop engaging ad formats that align with the brand's goals.
• Generate and present detailed campaign performance reports to internal stakeholders or clients, offering clear insights and actionable recommendations.
Requirements:
To succeed in this role, you'll need:
• 5+ years of experience in performance marketing, with a significant part spent scaling startups or working in high-impact Digital Marketing agencies.
• A proven track record of leading campaigns that hit 3X+ ROAS and contributions to growth milestones exceeding $100 million in revenue.
• Demonstrated ability to manage, mentor, and elevate marketing teams in fast-paced, high-stakes environments.
• Expertise in the full suite of digital marketing tools and platforms, with a knack for learning and adapting quickly.
• A relentless, results-driven mindset that refuses to accept anything less than outstanding outcomes.
• Strong analytical skills to dissect data and turn insights into impactful strategies that boost ROI.
• Excellent communication skills for reporting and client interaction.
Benefits:
We offer:
• Competitive pay, including performance-based incentives designed for those who consistently deliver exceptional results.
• Remote flexibility, allowing you to work from anywhere in the US while maintaining a healthy work-life balance.
• A high-impact role where your work directly shapes our growth and future.
• A growth-focused environment that thrives on innovation, celebrates big wins, and supports professional development.
• The opportunity to establish yourself as a leader in the digital marketing landscape.
