Media Buyer - Marketplace & Quick Commerce ()

Role Overview:

We are seeking a performance-driven Media Buyer to handle advertising across fashion, beauty, and quick commerce platforms, specifically Myntra, Nykaa, Instamart, and Blinkit.

The role involves strategizing, executing, and optimizing paid campaigns to drive visibility, high-intent traffic, and conversions, while adapting to platform-specific consumer behavior.

You will serve as the key liaison between the agency, the client, and platform teams, ensuring seamless execution of marketing plans and achievement of sales KPIs.

Key Responsibilities:

Plan, execute, and optimize ad campaigns on Myntra, Nykaa, Instamart, and Blinkit
Drive performance through platform-native ad formats, sponsored listings, and in-app visibility tools
Analyze campaign data to improve ROI, ROAS, conversion rates, and reduce CAC/ACoS
Develop platform-specific strategies:
Myntra: Trend-led visibility, catalog performance, sale events
Nykaa: Ingredient-led storytelling, reviews, and conversion optimization
Instamart & Blinkit: High-velocity SKUs, instant-buy triggers, and quick decision journeys
Collaborate with design and content teams to build high-converting creatives tailored to each platform
Track ad budgets, performance metrics, and prepare weekly/monthly performance reports
Stay updated on platform algorithms, campaign tools, and emerging quick commerce trends