Verified Job
Marketing
Martech Campaign Manager
Marketing
#286246
Remote / WFH
Job Description
Role: Martech Campaign Manager
Title: Assistant Vice President
Department: Brand Marketing
Education: MBA
Experience: 10 years +
Work Location: Goregaon (East), Mumbai
Objective of role
Achieve goals of customer experience and customer life value through meaningful client engagement leveraging MarTech solutions by collaborating within marketing & business functions.
Job Responsibilities
• Design & execute campaigns to support communication to various customer segments and personas of Clients /policy holders to build engagement
• Manage creative development of email templates, landing pages, SMS, WhatsApp, banners, carousels, and other dynamic creatives etc
• Craft marketing automation workflows along with media (email, sms, whatsapp etc) calendar planning, campaign implementation and execution.
• Support business teams with MarTech management solutions to acquire, retain and engage customers
• Monitor, report and analyse performance to improve open rates, click through conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey.
• Analyse past and current campaign performance & propose ways to increase engagement through analytical learnings. Execute A/B tests and other optimization strategies where necessary.
• Troubleshoot technical issues related to Data, HTML/CSS templates, list segmentation, email opt-outs (DND Management) and other aspects of email execution, as required.
8. Ensure that the organisation’s brand, voice, and identity is adhered to in campaigns and in all communication channels.
• Keep a track of budgets and expense, impact created by marketing interventions and competition activities & ensure full adherence to SOP
Title: Assistant Vice President
Department: Brand Marketing
Education: MBA
Experience: 10 years +
Work Location: Goregaon (East), Mumbai
Objective of role
Achieve goals of customer experience and customer life value through meaningful client engagement leveraging MarTech solutions by collaborating within marketing & business functions.
Job Responsibilities
• Design & execute campaigns to support communication to various customer segments and personas of Clients /policy holders to build engagement
• Manage creative development of email templates, landing pages, SMS, WhatsApp, banners, carousels, and other dynamic creatives etc
• Craft marketing automation workflows along with media (email, sms, whatsapp etc) calendar planning, campaign implementation and execution.
• Support business teams with MarTech management solutions to acquire, retain and engage customers
• Monitor, report and analyse performance to improve open rates, click through conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey.
• Analyse past and current campaign performance & propose ways to increase engagement through analytical learnings. Execute A/B tests and other optimization strategies where necessary.
• Troubleshoot technical issues related to Data, HTML/CSS templates, list segmentation, email opt-outs (DND Management) and other aspects of email execution, as required.
8. Ensure that the organisation’s brand, voice, and identity is adhered to in campaigns and in all communication channels.
• Keep a track of budgets and expense, impact created by marketing interventions and competition activities & ensure full adherence to SOP
