Verified Job
Marketing
Marketing Transformation Lead
Marketing
#44061
Remote / WFH
Sportsbet
Job Description
At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we’re a major player internationally—but in Melbourne, Sydney and Darwin, we’re a tight‑knit team of 1,300+ teammates (with over half in Tech & Data Science).
Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.
We are one of the top workplaces for Women through WORK180. WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.
About The Role
This is a high-impact role driving how marketing evolves at scale. As our Marketing Transformation Lead, you’ll shape and deliver enterprise-wide initiatives that modernise how we work, improve effectiveness, and ultimately create better outcomes for our customers and the business.
Working closely with Marketing General Managers, Heads Of and senior leaders across product, technology, operations and commercial teams, you’ll lead complex transformation programs without direct people leadership. It’s all about influence, alignment and bringing big ideas to life through clear, practical delivery.
Responsibilities Include:
Define and lead enterprise marketing transformation initiatives aligned to business strategy and growth priorities
Translate strategy into clear roadmaps, operating models and phased delivery plans
Identify and deliver opportunities to modernise marketing capability, processes, technology and ways of working
Lead complex, cross-functional change programs across multiple stakeholder groups
Influence senior stakeholders and drive alignment across marketing, product, tech and commercial teams
Embed customer-first thinking and ensure initiatives deliver measurable commercial and customer outcomes
About You
While we are big on development and offer on the job training, we want to set you up for success.
You’re a strategic and commercially minded leader who thrives in complex environments and knows how to turn big-picture thinking into real outcomes. You’re comfortable working across functions, building strong relationships, and influencing senior stakeholders to bring people on the journey. With a deep understanding of modern marketing and customer experience, you take a data-informed approach to decision making and are always looking for ways to improve how teams operate. You’re energised by transformation, passionate about driving change, and motivated by delivering meaningful impact at scale.
What You Will Bring
Proven experience leading large-scale marketing or customer transformation initiatives in complex environments
Strong strategic thinking with the ability to translate vision into clear, executable plans
Exceptional stakeholder management and influencing skills at senior leadership level
Deep understanding of modern marketing ecosystems, digital channels and customer experience
Data-driven mindset with the ability to use insights, experimentation and performance metrics to guide decisions
Demonstrated experience driving change, adoption and continuous improvement across organisations
The Perks
We work hard and play hard, so along with a competitive salary and generous performance-based bonus for permanent staff members, here’s some of our other perks:
25 days annual leave (that’s right, an additional week’s leave!)
Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.
We are one of the top workplaces for Women through WORK180. WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.
About The Role
This is a high-impact role driving how marketing evolves at scale. As our Marketing Transformation Lead, you’ll shape and deliver enterprise-wide initiatives that modernise how we work, improve effectiveness, and ultimately create better outcomes for our customers and the business.
Working closely with Marketing General Managers, Heads Of and senior leaders across product, technology, operations and commercial teams, you’ll lead complex transformation programs without direct people leadership. It’s all about influence, alignment and bringing big ideas to life through clear, practical delivery.
Responsibilities Include:
Define and lead enterprise marketing transformation initiatives aligned to business strategy and growth priorities
Translate strategy into clear roadmaps, operating models and phased delivery plans
Identify and deliver opportunities to modernise marketing capability, processes, technology and ways of working
Lead complex, cross-functional change programs across multiple stakeholder groups
Influence senior stakeholders and drive alignment across marketing, product, tech and commercial teams
Embed customer-first thinking and ensure initiatives deliver measurable commercial and customer outcomes
About You
While we are big on development and offer on the job training, we want to set you up for success.
You’re a strategic and commercially minded leader who thrives in complex environments and knows how to turn big-picture thinking into real outcomes. You’re comfortable working across functions, building strong relationships, and influencing senior stakeholders to bring people on the journey. With a deep understanding of modern marketing and customer experience, you take a data-informed approach to decision making and are always looking for ways to improve how teams operate. You’re energised by transformation, passionate about driving change, and motivated by delivering meaningful impact at scale.
What You Will Bring
Proven experience leading large-scale marketing or customer transformation initiatives in complex environments
Strong strategic thinking with the ability to translate vision into clear, executable plans
Exceptional stakeholder management and influencing skills at senior leadership level
Deep understanding of modern marketing ecosystems, digital channels and customer experience
Data-driven mindset with the ability to use insights, experimentation and performance metrics to guide decisions
Demonstrated experience driving change, adoption and continuous improvement across organisations
The Perks
We work hard and play hard, so along with a competitive salary and generous performance-based bonus for permanent staff members, here’s some of our other perks:
25 days annual leave (that’s right, an additional week’s leave!)
Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
