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Marketing Strategist & Growth Manager
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#799732
Remote / WFH
Quality Education
Job Description
Position: Marketing Strategist & Growth Manager
Location: Jaipur, Rajasthan
Job Type: Full-Time (Work From Office)
Organization: Quality Education
Salary: Based on Experience & Performance
About Quality Education
Quality Education is a growing educational organization dedicated to preparing students for Competitive and Government Examinations through quality learning programs and digital education.
With a strong and established digital presence, Quality Education has built a significant audience across YouTube and Instagram:
Our Major Social Media Platforms
YouTube
Quality Education - 770K+ Subscribers
Quality Education Insights - 175K+ Subscribers
Instagram
Quality Education Insights - 500K+ Followers
Quality Education Official - 19K+ Followers
We are now looking for a strategic and result-oriented Marketing Strategist & Growth Manager who can leverage our existing digital presence to develop innovative marketing strategies, generate quality leads, increase student admissions, strengthen brand positioning, and drive overall business growth.
Key Responsibilities
Marketing Strategy & Business Growth
• Develop and execute short-term and long-term marketing strategies aligned with business goals.
• Create monthly, quarterly, and annual marketing plans.
• Conduct market research and competitor analysis to identify growth opportunities.
• Build and optimize the complete student acquisition journey.
Lead Generation & Performance Marketing
• Plan and execute lead generation campaigns across Meta, Google, YouTube, and other digital platforms.
• Improve lead quality while reducing Cost Per Lead (CPL).
• Optimize campaigns to maximize ROI and admissions.
• Work closely with the Admissions team to improve lead-to-admission conversion.
Brand Building & Creative Campaigns
• Strengthen the Quality Education brand across digital and offline platforms.
• Plan innovative campaigns for admissions, course launches, and promotional activities.
• Coordinate with the Content, Design, and Video teams to execute impactful campaigns.
Public Relations & Partnerships
• Build relationships with educational institutions, media partners, influencers, and strategic partners.
• Identify collaboration opportunities to expand brand reach and credibility.
• Plan PR initiatives that enhance the organization's visibility.
Marketing Analytics & Team Coordination
• Track campaign performance and key marketing metrics.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with internal teams and external agencies to ensure successful campaign execution.
Required Skills
• Marketing Strategy & Growth Planning
• Lead Generation & Performance Marketing
• Meta Ads & Google Ads
• Brand Building & Positioning
• Campaign Planning & Execution
• Marketing Analytics & ROI Optimization
• Public Relations (PR) & Strategic Partnerships
• Team Leadership & Project Management
• Strong Communication & Problem-Solving Skills
Preferred Qualifications
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 4-7 years of experience in Marketing Strategy, Growth Marketing, or Brand Marketing.
• Experience in the Education, EdTech, Coaching, or Consumer Services industry will be preferred.
• Proven track record of generating quality leads and driving business growth.
What We Are Looking For
We are looking for someone who:
• Thinks strategically and focuses on business growth.
• Can independently build and execute marketing strategies.
• Has proven expertise in lead generation and brand building.
• Brings innovative marketing ideas that drive admissions.
• Is data-driven, result-oriented, and takes complete ownership of marketing outcomes.
Key Performance Indicators (KPIs)
• Qualified Leads Generated
• Cost Per Lead (CPL)
• Lead-to-Admission Conversion Rate
• Marketing ROI
• Student Admission Growth
• Brand Reach & Engagement
• Campaign Performance
Why Join Quality Education?
• Opportunity to lead the marketing function of a growing education brand.
• High ownership with decision-making responsibility.
• Competitive salary with performance-based incentives.
• Collaborative and growth-oriented work environment.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
• Flexible schedule
• Paid time off
Work Location: In person
Location: Jaipur, Rajasthan
Job Type: Full-Time (Work From Office)
Organization: Quality Education
Salary: Based on Experience & Performance
About Quality Education
Quality Education is a growing educational organization dedicated to preparing students for Competitive and Government Examinations through quality learning programs and digital education.
With a strong and established digital presence, Quality Education has built a significant audience across YouTube and Instagram:
Our Major Social Media Platforms
YouTube
Quality Education - 770K+ Subscribers
Quality Education Insights - 175K+ Subscribers
Quality Education Insights - 500K+ Followers
Quality Education Official - 19K+ Followers
We are now looking for a strategic and result-oriented Marketing Strategist & Growth Manager who can leverage our existing digital presence to develop innovative marketing strategies, generate quality leads, increase student admissions, strengthen brand positioning, and drive overall business growth.
Key Responsibilities
Marketing Strategy & Business Growth
• Develop and execute short-term and long-term marketing strategies aligned with business goals.
• Create monthly, quarterly, and annual marketing plans.
• Conduct market research and competitor analysis to identify growth opportunities.
• Build and optimize the complete student acquisition journey.
Lead Generation & Performance Marketing
• Plan and execute lead generation campaigns across Meta, Google, YouTube, and other digital platforms.
• Improve lead quality while reducing Cost Per Lead (CPL).
• Optimize campaigns to maximize ROI and admissions.
• Work closely with the Admissions team to improve lead-to-admission conversion.
Brand Building & Creative Campaigns
• Strengthen the Quality Education brand across digital and offline platforms.
• Plan innovative campaigns for admissions, course launches, and promotional activities.
• Coordinate with the Content, Design, and Video teams to execute impactful campaigns.
Public Relations & Partnerships
• Build relationships with educational institutions, media partners, influencers, and strategic partners.
• Identify collaboration opportunities to expand brand reach and credibility.
• Plan PR initiatives that enhance the organization's visibility.
Marketing Analytics & Team Coordination
• Track campaign performance and key marketing metrics.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with internal teams and external agencies to ensure successful campaign execution.
Required Skills
• Marketing Strategy & Growth Planning
• Lead Generation & Performance Marketing
• Meta Ads & Google Ads
• Brand Building & Positioning
• Campaign Planning & Execution
• Marketing Analytics & ROI Optimization
• Public Relations (PR) & Strategic Partnerships
• Team Leadership & Project Management
• Strong Communication & Problem-Solving Skills
Preferred Qualifications
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 4-7 years of experience in Marketing Strategy, Growth Marketing, or Brand Marketing.
• Experience in the Education, EdTech, Coaching, or Consumer Services industry will be preferred.
• Proven track record of generating quality leads and driving business growth.
What We Are Looking For
We are looking for someone who:
• Thinks strategically and focuses on business growth.
• Can independently build and execute marketing strategies.
• Has proven expertise in lead generation and brand building.
• Brings innovative marketing ideas that drive admissions.
• Is data-driven, result-oriented, and takes complete ownership of marketing outcomes.
Key Performance Indicators (KPIs)
• Qualified Leads Generated
• Cost Per Lead (CPL)
• Lead-to-Admission Conversion Rate
• Marketing ROI
• Student Admission Growth
• Brand Reach & Engagement
• Campaign Performance
Why Join Quality Education?
• Opportunity to lead the marketing function of a growing education brand.
• High ownership with decision-making responsibility.
• Competitive salary with performance-based incentives.
• Collaborative and growth-oriented work environment.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
• Flexible schedule
• Paid time off
Work Location: In person
