Marketing Specialist - Social Content

Established in 1+60, Perimeter Aviation LP is a diversified company that is a subsidiary of the Exchange Income Corporation which has recently grown through the merger with Bearskin Airlines. With approximately +00 employees, we operate a fleet of 45+ aircraft including the Metro 2, 3, 23, Merlin and Dash 8 aircraft. We are based in Winnipeg and Thompson, Manitoba as well as Sioux Lookout, Timmins, Thunder Bay, and Toronto Ontario. We provide scheduled passenger and freight services to Northern Manitoba and Northern Ontario, 24/7 North American charter services, Medical evacuation services and a full-service maintenance facility including design engineering, NDT, and Garrett turbine engine services.
We are a Canadian company, proudly building a diverse workforce that is driven by a shared sense of community, customer service and a dedication to safety. We’re fostering a culture where our employees will feel proud of the work they do and the company they work for. We seek employees with a positive attitude in providing excellent service to the communities in our network.

Position Summary
This is a 14-month term position. Position title and compensation will be commensurate with experience and qualifications, and aligned with the responsibilities of the role. We encourage applicants with a range of experience levels to apply — if you're passionate about content, community, travel, and storytelling, we’d love to hear from you.
Join a small, but mighty marketing team supporting a growing regional airline with two passenger-facing brands: Perimeter Aviation and Bearskin Airlines. We're looking for a well-rounded, strategic, and creative storyteller who’s a natural self-starter. You thrive in a fast-paced environment and bring a passion for content strategy, social media, and brand communication.
As the Marketing Specialist – Social Content, you will take ownership of our digital content planning and execution while strengthening brand consistency. Reporting to the Director of Marketing and Communications, you will lead the strategy, creation, and performance tracking of content across social media, email, and blogs, and support internal communications to drive engagement and advance business goals.
Who You Are
A strong communicator with exceptional writing skills in English which includes strong grammar and an eye for compelling storytelling.
Strategic, organized, and detail-oriented, with a strong ability to plan and prioritize.
Social media-savvy, with a deep understanding of platforms, trends, and data-driven engagement strategies.
A self-starter and relationship-builder with a sense of adventure who thrives both independently and as part of a team.
Passionate about brand development, digital engagement, and audience growth.
Culturally aware, respectful, and committed to engaging with First Nations Peoples and communities in a way that honours their cultures, values, and histories. Mindful of language and its impact.
Key Responsibilities
Content Strategy Management
Lead the planning, development, and execution of monthly content calendars for social media, email, blog, and internal communications.
Develop content strategies that support brand awareness, audience engagement, and lead generation.
Monitor social channels and online sentiment, responding appropriately using brand-aligned voice and tone.
Optimize content for SEO and implement keyword strategies across digital platforms.
Build and maintain relationships with internal stakeholders, external creators, and brand advocates.
Stay informed on industry trends, competitor activity, and emerging platforms to keep our content approach fresh and effective.
Maintain and enhance content guidelines, response policies, and creative standards.
Assist in executing communications, engagement, sponsorship initiatives, and all other duties as assigned.
Analytics Optimization
Use data analytics tools to track performance, measure ROI, and evaluate success across platforms.
Define and monitor social media KPIs, translating insights into actionable improvements.
Deliver monthly performance reports to inform strategy and guide campaign adjustments. Read more