Marketing Specialist - On Premise

Full job description
Joining the Metcash Family

At Metcash, you’re part of something bigger. You get all the perks of a small business heart, without missing out on the big business support.

Australian Liquor Marketers (ALM) is the Liquor wholesale division of Metcash. We are the largest wide range wholesaler to the independent liquor trade. Being part of something bigger in the ALM team is all about making a huge difference for the local retailers, businesses and communities we service. And while you’re championing successful independents, the wider Metcash family is behind you with a sea of opportunities to develop yourself, grow your career, and make your mark.


About the Opportunity

We’re looking for a Marketing Specialist – ALM On-Premise to join our passionate team in VIC or NSW on a permanent, full-time basis. You will help bring the ALM On-Premise brand to life through multi-channel campaigns, digital execution, supplier collaboration and meaningful customer engagement.

You’ll play a vital role in ensuring our promotions, brand storytelling, and digital presence connect strongly with our trade customers – all while growing your own skills in a dynamic and supportive team.


In this Role

You will help deliver digital marketing campaigns, share performance insights, and support strategy improvements.
You will work with internal teams to ensure consistent brand messaging across all digital channels.
You will manage website updates and EDMs, keeping content accurate, engaging, and aligned with campaigns.
You will assist in creating and scheduling social media content while monitoring engagement and reporting on performance.
You will help develop quarterly catalogue briefs, gather supplier content, and coordinate distribution.
You will tailor marketing communications to different customer groups to strengthen engagement.
You will coordinate supplier-funded campaigns and build strong relationships through clear communication.
You will support trade media, PR, and budget tracking, ensuring assets meet brand standards and campaigns stay on budget.

You’re Likely a Match If

You have 2–4 years of experience in marketing, ideally in the liquor, FMCG, or wholesale sectors.
You hold tertiary qualifications in Marketing and/or Communications.
You’re detail-oriented, deadline-driven, and love working collaboratively.
You’re experienced in digital marketing platforms, content creation, and Meta tools.
You have strong writing and communication skills and a data-savvy approach to campaign optimisation.
You’re proactive, passionate about marketing, and excited to support the success of independent liquor businesses.

Life in ALM at Metcash

Experience a supportive and flexible work environment. We are a FlexReady accredited workplace!

Enjoy a 5th week of annual leave every year after your first year.

Benefit from 2 well-being days and 1 volunteer day annually.

An abundance of learning, development, and career growth opportunities.

12 weeks of gender-neutral paid parental leave for primary carers.

Proudly awarded “Bronze Employer for LGBTQ Inclusion”.

A neutral gender pay gap of under 5% as published by WGEA 2022- 2023

Gold accreditation by Mental Health Australia.

Incredible value discounts and perks through our team member app, “Our Local”.



About Us

Metcash is Australia’s leading wholesale distribution company, with revenue exceeding $18 billion in FY23. We’re also an ASX top 125 listed company.

We believe that it is vital to Australia that there is a sustainable, independent, family-owned business sector. Independent retailers support their local communities. We help them to be the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support across our food, liquor and hardware pillars.

We're dedicated to fostering diversity and inclusion in our workplace and are proud to be an equal opportunity employer. Joining our team means becoming part of something bigger, a company that actively promotes diversity, champions charitable causes, and supports environmental efforts. We welcome applications from individuals of all backgrounds, including First Nations. If you have any specific support or access needs, please don't hesitate to inform us when you apply. Rest assured; your personal information will be handled with the utmost confidentiality in accordance with applicable privacy laws.

Join us and be part of something bigger!

We are the largest supplier of liquor to independently owned liquor retailers and the largest broad range liquor wholesaler in Australia.

ALM supplies over 12,000 liquor customers. In addition to supplying liquor stores, ALM incorporates a specialist on-premise liquor division that supports bars, pubs, restaurants and hotels. Through our network of 14 distribution centres located in each State and territory in Australia, we support independent businesses with a competitively priced and extensive liquor range, delivered through our cost effective and efficient supply chain. Read more