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Marketing & Social Media Coordinator - SABA
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#706467
Full Time
Job Description
APG & Co
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
About SABA
SABA have delivered affordable luxury and modern simplicity since founded in 1965. SABA is renowned for its superior tailoring, iconic outwear, elevated staples and ready to wear capsules. An optimistic and positive brand that continues to produce beautifully refined products for all facets of life.
SABA promises to change the way we feel, improve the way we work and inspire the way we live.
The Role
The Marketing & Social Coordinator supports the Senior Marketing Manager in executing brand marketing initiatives and social media strategies. This role is responsible for organic social media, content creation, scheduling, engagement, and performance analysis across digital platforms. Additionally, the role involves coordinating marketing assets, product samples, and event activations while ensuring brand consistency across all marketing channels.
Key Responsibilities
1. Social Media & Content Creation
Plan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn.
Develop a mix of static, carousel, and video content to maintain a dynamic social presence.
Write compelling editorial style captions that align with brand tone of voice and engagement strategies.
Monitor trends and viral content to create timely and relevant posts.
Coordinate Ecommerce Shoots, sample management, booking talent and asset handover.
2. Influencer & Community Engagement
Identify, engage, and manage relationships with influencers, content creators, and brand ambassadors.
Coordinate influencer partnerships, ensuring alignment with brand values and campaign goals.
Develop strategies for user-generated content (UGC) to amplify brand reach and authenticity.
Track influencer performance and provide reports on engagement, conversions, and ROI.
Actively engage with followers through comments, DMs, and interactive content to build community.
Oversee gifting programs, including tracking shipments and managing product orders, keeping to budget.
3. Video Editing & Reel/TikTok Production
Film and edit high-quality short-form video content, including Reels and TikToks.
Use in-app editing tools and professional software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro, Motion Array).
Experiment with creative transitions, text overlays, and trending audio to enhance video storytelling.
Manage a content calendar to ensure a consistent flow of fresh and engaging video content.
Assist in executing paid social campaigns, ensuring engaging ad creatives and targeted messaging.
4. Product and sample Management
Serve as the liaison between Product and Marketing Teams to ensure accurate product information for campaigns and content creation.
Maintain detailed records of product samples for shoots and digital content (campaign, e-commerce, flat lay, ghost & social shoots)
Organise and manage sample sets for campaigns, ensuring availability and accuracy.
Manage sample send outs to influencers and media outlets
Work closely with producers and the Creative Lead to streamline product handling during shoots.
5. Campaign & Event Support
Support the implementation of marketing activations in standalone stores and concession pads including new store openings.
Capture and edit behind-the-scenes content from events, launches, and activations.
Create post-event recap videos and highlight reels for social media.
Coordinate Store Opening Events
Support marketing and PR initiatives with engaging storytelling and content.
Day-to-day ad hoc requests for imagery, offers and in store events as well as updating creative for store digital screens.
6. Analytics & Performance Tracking
Track influencer content performance, social media engagement, and campaign effectiveness.
Provide insights on content performance and optimize strategies based on analytics.
Conduct competitor analysis to stay ahead of social media and influencer trends.
About You
Ideally 4 years of experience in a marketing or content role in designer fashion
Strong design sensibility and an understanding of visual storytelling.
Experience managing social media planning, executing and management tools
Excellent organisational skills with the ability to manage multiple projects and deadlines.
A keen eye for detail and a proactive approach to problem-solving.
Strong written communication skills and the ability to adapt messaging to different channels.
Relationships with influencers and press a bonus
A passion for content, social, fashion, design, and brand storytelling.
Creative, organised, optimistic, enthusiastic and solutions focused
A desire to be part of the brands exciting new evolution!
Why You’ll Love Working at Saba
Perks & Benefits
As part of the APG family, you’ll enjoy:
50% off all our brands
Flexible working options – hybrid WFH and beautiful studio/office space
4pm Friday finishes and true work/life balance
Birthday leave + monthly social events, morning teas & more
Employee Assistance Program for you and your family
Paid Parental Leave
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
About SABA
SABA have delivered affordable luxury and modern simplicity since founded in 1965. SABA is renowned for its superior tailoring, iconic outwear, elevated staples and ready to wear capsules. An optimistic and positive brand that continues to produce beautifully refined products for all facets of life.
SABA promises to change the way we feel, improve the way we work and inspire the way we live.
The Role
The Marketing & Social Coordinator supports the Senior Marketing Manager in executing brand marketing initiatives and social media strategies. This role is responsible for organic social media, content creation, scheduling, engagement, and performance analysis across digital platforms. Additionally, the role involves coordinating marketing assets, product samples, and event activations while ensuring brand consistency across all marketing channels.
Key Responsibilities
1. Social Media & Content Creation
Plan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn.
Develop a mix of static, carousel, and video content to maintain a dynamic social presence.
Write compelling editorial style captions that align with brand tone of voice and engagement strategies.
Monitor trends and viral content to create timely and relevant posts.
Coordinate Ecommerce Shoots, sample management, booking talent and asset handover.
2. Influencer & Community Engagement
Identify, engage, and manage relationships with influencers, content creators, and brand ambassadors.
Coordinate influencer partnerships, ensuring alignment with brand values and campaign goals.
Develop strategies for user-generated content (UGC) to amplify brand reach and authenticity.
Track influencer performance and provide reports on engagement, conversions, and ROI.
Actively engage with followers through comments, DMs, and interactive content to build community.
Oversee gifting programs, including tracking shipments and managing product orders, keeping to budget.
3. Video Editing & Reel/TikTok Production
Film and edit high-quality short-form video content, including Reels and TikToks.
Use in-app editing tools and professional software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro, Motion Array).
Experiment with creative transitions, text overlays, and trending audio to enhance video storytelling.
Manage a content calendar to ensure a consistent flow of fresh and engaging video content.
Assist in executing paid social campaigns, ensuring engaging ad creatives and targeted messaging.
4. Product and sample Management
Serve as the liaison between Product and Marketing Teams to ensure accurate product information for campaigns and content creation.
Maintain detailed records of product samples for shoots and digital content (campaign, e-commerce, flat lay, ghost & social shoots)
Organise and manage sample sets for campaigns, ensuring availability and accuracy.
Manage sample send outs to influencers and media outlets
Work closely with producers and the Creative Lead to streamline product handling during shoots.
5. Campaign & Event Support
Support the implementation of marketing activations in standalone stores and concession pads including new store openings.
Capture and edit behind-the-scenes content from events, launches, and activations.
Create post-event recap videos and highlight reels for social media.
Coordinate Store Opening Events
Support marketing and PR initiatives with engaging storytelling and content.
Day-to-day ad hoc requests for imagery, offers and in store events as well as updating creative for store digital screens.
6. Analytics & Performance Tracking
Track influencer content performance, social media engagement, and campaign effectiveness.
Provide insights on content performance and optimize strategies based on analytics.
Conduct competitor analysis to stay ahead of social media and influencer trends.
About You
Ideally 4 years of experience in a marketing or content role in designer fashion
Strong design sensibility and an understanding of visual storytelling.
Experience managing social media planning, executing and management tools
Excellent organisational skills with the ability to manage multiple projects and deadlines.
A keen eye for detail and a proactive approach to problem-solving.
Strong written communication skills and the ability to adapt messaging to different channels.
Relationships with influencers and press a bonus
A passion for content, social, fashion, design, and brand storytelling.
Creative, organised, optimistic, enthusiastic and solutions focused
A desire to be part of the brands exciting new evolution!
Why You’ll Love Working at Saba
Perks & Benefits
As part of the APG family, you’ll enjoy:
50% off all our brands
Flexible working options – hybrid WFH and beautiful studio/office space
4pm Friday finishes and true work/life balance
Birthday leave + monthly social events, morning teas & more
Employee Assistance Program for you and your family
Paid Parental Leave
