Verified Job
Marketing
Marketing Planning amp Strategy
Marketing
#219050
Remote / WFH
Job Description
Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.
TEAM GOAL
We serve high quality entertainment to more than 150 million consumers across many more millions of devices. As we keep scaling, we will grow our user base of paid as well as freemium users through impactful, data-driven and creative marketing. The ideal person for this role should have worked at a high growth environment before with strong analytical, strategic thinking, and stakeholder/planning & management skills.
Your Key Responsibilities
• Lead the overall mandate for marketing planning and strategy, improving marketing efficiency and impact for the entire marketing org for Disney+ Hotstar.
• Design key acquisition metrics for D2C marketing through the year.
• Define metrics for measuring the impact of each marketing campaign
• In partnership with other marketing leads, work with analytics /product/growth teams to develop frameworks & analytical models to predict outcomes (viewership growth or subscription growth) on the back of differential marketing investments.
• Own the mandate for reducing the customer acquisition costs using a combination of market mix modelling and customer LTV models.
• Deep dive into consumption outcomes and marketing impact, and continually recommend experiments on marketing approaches and tactics to the marketing teams, to consistently reduce CAC and improve ROI
• Build marketing mix modelling to ascertain the ROI associated with each marketing lever/platform/channel within and across campaigns, with the aim of maximizing the ROI on marketing campaigns.
• Create a view on downstream impact of marketing in terms of Customer LTV, with the aim of maximizing the LTV.
• Closely collaborate with marketing leads and strategy teams for aligning on key acquisition metrics, marketing outcomes and BAU as well as annual D2C planning
What To Bring
• MBA from a premier B-school with an experience of 8-10 years in highly analytical growth-driven environments.
• Experience in working in organizations which have scaled up fast.
• Knowledge of digital ecosystem, current marketing trends in acquisition as well as brand-building, marketing opportunities.
• Deep interest in the science of marketing and marketing mix modelling
• Consulting experience, though not necessary, is a good to have
OUR VALUES
• We are customer obsessed.
• We are audacious in vision and action.
• We encourage honesty and open dialogue.
• We respect everyone and every point of view.
• We make objective and data-driven decisions.
• We believe trust and accountability go hand-in-hand.
• We invest in each other's growth.
• We bring our A-game and nothing else.
• We take charge and get it done.
THE PERKS
• The glory. Almost too much responsibility.
• No dress code. Unlimited leave. A fun-life balance.
• A ticket on our rocket ship to the moon.
TEAM GOAL
We serve high quality entertainment to more than 150 million consumers across many more millions of devices. As we keep scaling, we will grow our user base of paid as well as freemium users through impactful, data-driven and creative marketing. The ideal person for this role should have worked at a high growth environment before with strong analytical, strategic thinking, and stakeholder/planning & management skills.
Your Key Responsibilities
• Lead the overall mandate for marketing planning and strategy, improving marketing efficiency and impact for the entire marketing org for Disney+ Hotstar.
• Design key acquisition metrics for D2C marketing through the year.
• Define metrics for measuring the impact of each marketing campaign
• In partnership with other marketing leads, work with analytics /product/growth teams to develop frameworks & analytical models to predict outcomes (viewership growth or subscription growth) on the back of differential marketing investments.
• Own the mandate for reducing the customer acquisition costs using a combination of market mix modelling and customer LTV models.
• Deep dive into consumption outcomes and marketing impact, and continually recommend experiments on marketing approaches and tactics to the marketing teams, to consistently reduce CAC and improve ROI
• Build marketing mix modelling to ascertain the ROI associated with each marketing lever/platform/channel within and across campaigns, with the aim of maximizing the ROI on marketing campaigns.
• Create a view on downstream impact of marketing in terms of Customer LTV, with the aim of maximizing the LTV.
• Closely collaborate with marketing leads and strategy teams for aligning on key acquisition metrics, marketing outcomes and BAU as well as annual D2C planning
What To Bring
• MBA from a premier B-school with an experience of 8-10 years in highly analytical growth-driven environments.
• Experience in working in organizations which have scaled up fast.
• Knowledge of digital ecosystem, current marketing trends in acquisition as well as brand-building, marketing opportunities.
• Deep interest in the science of marketing and marketing mix modelling
• Consulting experience, though not necessary, is a good to have
OUR VALUES
• We are customer obsessed.
• We are audacious in vision and action.
• We encourage honesty and open dialogue.
• We respect everyone and every point of view.
• We make objective and data-driven decisions.
• We believe trust and accountability go hand-in-hand.
• We invest in each other's growth.
• We bring our A-game and nothing else.
• We take charge and get it done.
THE PERKS
• The glory. Almost too much responsibility.
• No dress code. Unlimited leave. A fun-life balance.
• A ticket on our rocket ship to the moon.
