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Marketing Manager – Steel Industry
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#705289
Full Time
Job Description
Full job description
Job Description
We are seeking an experienced and strategic Marketing Manager – Steel Products with a strong background in the steel industry. The ideal candidate will have hands-on knowledge of structural steel and flat steel products, including HR coils, slabs, and plates, and will be responsible for driving market penetration, lead generation, and brand positioning for steel solutions.
Key Responsibilities
Develop and implement marketing strategies for steel products, including structural steel, HR coils, slabs, and plates
Drive lead generation across infrastructure companies, fabricators, EPC contractors, OEMs, and institutional clients
Identify and develop new market segments in construction, infrastructure, manufacturing, and heavy engineering sectors
Work closely with sales and production teams to support bid management, pricing strategies, and proposal development
Conduct market research on pricing trends, competitor offerings, and demand-supply dynamics in the steel sector
Manage client presentations, product discussions, and technical engagements related to steel applications
Support branding, promotional campaigns, exhibitions, and participation in industry events and trade shows
Build and maintain strong relationships with key stakeholders such as contractors, consultants, fabricators, and project developers
Monitor marketing performance metrics and prepare periodic reports for management review
Desired Candidate Profile
Graduate in Engineering (Mechanical / Metallurgy / Civil preferred) or equivalent technical qualification
3-6 years of relevant experience in steel products marketing or business development
Strong knowledge of structural steel, HR coils, slabs, plates, and their applications across industries
Understanding of steel manufacturing processes, supply chain, and project-based sales cycles
Proven track record in lead generation and market development
Excellent communication, negotiation, and presentation skills
Willingness to travel for client meetings, plant visits, and project discussions
Proficient in MS Office, CRM tools, and basic technical documentation
What We Offer
Leadership role in a core industrial and infrastructure-driven sector
Opportunity to work with diverse clients across construction, manufacturing, and engineering industries
Performance-driven compensation structure
Professional and growth-oriented work environment
How to Apply
Interested candidates can mail their CVs to hr@standardgroupindia.in
Job Type: Full-time
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
Job Description
We are seeking an experienced and strategic Marketing Manager – Steel Products with a strong background in the steel industry. The ideal candidate will have hands-on knowledge of structural steel and flat steel products, including HR coils, slabs, and plates, and will be responsible for driving market penetration, lead generation, and brand positioning for steel solutions.
Key Responsibilities
Develop and implement marketing strategies for steel products, including structural steel, HR coils, slabs, and plates
Drive lead generation across infrastructure companies, fabricators, EPC contractors, OEMs, and institutional clients
Identify and develop new market segments in construction, infrastructure, manufacturing, and heavy engineering sectors
Work closely with sales and production teams to support bid management, pricing strategies, and proposal development
Conduct market research on pricing trends, competitor offerings, and demand-supply dynamics in the steel sector
Manage client presentations, product discussions, and technical engagements related to steel applications
Support branding, promotional campaigns, exhibitions, and participation in industry events and trade shows
Build and maintain strong relationships with key stakeholders such as contractors, consultants, fabricators, and project developers
Monitor marketing performance metrics and prepare periodic reports for management review
Desired Candidate Profile
Graduate in Engineering (Mechanical / Metallurgy / Civil preferred) or equivalent technical qualification
3-6 years of relevant experience in steel products marketing or business development
Strong knowledge of structural steel, HR coils, slabs, plates, and their applications across industries
Understanding of steel manufacturing processes, supply chain, and project-based sales cycles
Proven track record in lead generation and market development
Excellent communication, negotiation, and presentation skills
Willingness to travel for client meetings, plant visits, and project discussions
Proficient in MS Office, CRM tools, and basic technical documentation
What We Offer
Leadership role in a core industrial and infrastructure-driven sector
Opportunity to work with diverse clients across construction, manufacturing, and engineering industries
Performance-driven compensation structure
Professional and growth-oriented work environment
How to Apply
Interested candidates can mail their CVs to hr@standardgroupindia.in
Job Type: Full-time
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
