Verified Job
Marketing
Marketing Manager (SaaS)
Marketing
#595948
Remote / WFH
Job Description
We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of strategic marketing initiatives that drive brand awareness, engagement, and qualified lead generation for Logicwind’s services and products. The ideal candidate will manage end-to-end digital marketing efforts, collaborate closely with the sales team to align on revenue goals, and consistently deliver on a monthly MQL target. This role involves overseeing content creation, managing website performance, optimizing marketing campaigns based on data-driven insights, and ensuring strong brand positioning through impactful storytelling. The Marketing Manager will also coordinate with external partners and stay ahead of industry trends to drive innovation and performance.
Job Responsibilities:
• Develop and execute strategic marketing plans to drive awareness, engagement, and lead generation for Logicwind’s services and products.
• Own and deliver a monthly target of 50 Marketing Qualified Leads (MQLs) by planning and executing high-impact marketing campaigns.
• Oversee all aspects of digital marketing, including SEO, SEM, email marketing, content marketing, LinkedIn marketing, and social media campaigns.
• Collaborate closely with the sales team to align marketing strategies with revenue goals and pipeline targets.
• Manage website content, updates, and performance, ensuring it supports lead generation and brand positioning.
• Plan and manage the creation of high-quality marketing content, including blogs, whitepapers, case studies, videos, and newsletters.
• Develop and communicate clear brand messaging, positioning, and storytelling for both services and products.
• Monitor and analyze marketing KPIs and campaign performance to optimize strategies.
• Coordinate with external agencies, designers, and freelancers as needed to deliver projects on time.
• Stay updated on industry trends, competitor activities, and emerging tools and technologies in marketing.
Skills Requirement
• emonstrated success in generating qualified B2B leads and executing full-funnel marketing campaigns.
• Strong hands-on experience in LinkedIn Marketing, including paid campaigns, content strategy, and engagement growth.
• Hands-on experience with tools like Google Analytics, HubSpot, SEMrush, WordPress, and social media platforms.
• Strong understanding of B2B marketing, buyer journeys, and account-based marketing strategies.
• Excellent written and verbal communication skills with strong storytelling abilities.
• Strong leadership skills and ability to manage cross-functional teams and external vendors.
• Analytical mindset with experience tracking metrics and delivering ROI-driven campaigns.
Nice to have
• Experience marketing SaaS products or enterprise solutions.
• Knowledge of CRM tools.
• Experience working in startup or high-growth environments.
Required Experience
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 3+years of proven experience in marketing roles within IT services and/or product companies.
Job Responsibilities:
• Develop and execute strategic marketing plans to drive awareness, engagement, and lead generation for Logicwind’s services and products.
• Own and deliver a monthly target of 50 Marketing Qualified Leads (MQLs) by planning and executing high-impact marketing campaigns.
• Oversee all aspects of digital marketing, including SEO, SEM, email marketing, content marketing, LinkedIn marketing, and social media campaigns.
• Collaborate closely with the sales team to align marketing strategies with revenue goals and pipeline targets.
• Manage website content, updates, and performance, ensuring it supports lead generation and brand positioning.
• Plan and manage the creation of high-quality marketing content, including blogs, whitepapers, case studies, videos, and newsletters.
• Develop and communicate clear brand messaging, positioning, and storytelling for both services and products.
• Monitor and analyze marketing KPIs and campaign performance to optimize strategies.
• Coordinate with external agencies, designers, and freelancers as needed to deliver projects on time.
• Stay updated on industry trends, competitor activities, and emerging tools and technologies in marketing.
Skills Requirement
• emonstrated success in generating qualified B2B leads and executing full-funnel marketing campaigns.
• Strong hands-on experience in LinkedIn Marketing, including paid campaigns, content strategy, and engagement growth.
• Hands-on experience with tools like Google Analytics, HubSpot, SEMrush, WordPress, and social media platforms.
• Strong understanding of B2B marketing, buyer journeys, and account-based marketing strategies.
• Excellent written and verbal communication skills with strong storytelling abilities.
• Strong leadership skills and ability to manage cross-functional teams and external vendors.
• Analytical mindset with experience tracking metrics and delivering ROI-driven campaigns.
Nice to have
• Experience marketing SaaS products or enterprise solutions.
• Knowledge of CRM tools.
• Experience working in startup or high-growth environments.
Required Experience
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 3+years of proven experience in marketing roles within IT services and/or product companies.
