Verified Job
Marketing
Marketing Manager Restaurants
Marketing
#306250
Remote / WFH
Job Description
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
• Procure new and repeat business through promotions, events etc.
• Create and manage sales initiatives to maximize revenues through effective brand
• development new product development, menu development and promotional activation.
• Provide commercial analysis and recommendations for all promotional activation.
• Work with head of Brand Operations to develop an annual sales and marketing plan, along with venue specific local area marketing plans and weekly promotional activity.
• Develop local annual marketing plan, budgets and brand calendar along AVP Marketing, for brand under your purview including event calendar, with detailed activities to follow during the year.
• Develop the identified marketing initiatives for each of the brand based on promotional strategies and market research.
• Ensure brand recall is monitored in all cities.
• Evaluate and track customer research, customer feedback, market conditions, religious festivals, feedback from guest and competitor data.
• Preparation and sending out of all promotional emails, newsletters and SMS’s.
• Add value to the standards of collateral and communication.
• Monitor competitor activities.
• Monitor sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
• Develop new marketing initiatives and promotional strategies based on the market research done.
• Evaluate and track customer research, customer feedback, market conditions, religious festivals, entry door feedback from guest and competitor data.
• Preparation and sending out of all promotional emails, newsletters and SMS’s.
• Oversee event management and execution of related activities.
• Oversees post-event evaluation (including analysis and producing reports for event stakeholders).
• Track ROIs for regular band nights and spike events. Selection process of bands (coordination with GMS and SM Managers) for each city based on various criteria.
Qualifications
• Bachelor's degree or equivalent experience
• 3+ years' experience in marketing
• Ability to multi-task
• Strong verbal, written, and organisational skills
CTC:
For Mumbai, 14 Lpa
Responsibilities
• Procure new and repeat business through promotions, events etc.
• Create and manage sales initiatives to maximize revenues through effective brand
• development new product development, menu development and promotional activation.
• Provide commercial analysis and recommendations for all promotional activation.
• Work with head of Brand Operations to develop an annual sales and marketing plan, along with venue specific local area marketing plans and weekly promotional activity.
• Develop local annual marketing plan, budgets and brand calendar along AVP Marketing, for brand under your purview including event calendar, with detailed activities to follow during the year.
• Develop the identified marketing initiatives for each of the brand based on promotional strategies and market research.
• Ensure brand recall is monitored in all cities.
• Evaluate and track customer research, customer feedback, market conditions, religious festivals, feedback from guest and competitor data.
• Preparation and sending out of all promotional emails, newsletters and SMS’s.
• Add value to the standards of collateral and communication.
• Monitor competitor activities.
• Monitor sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
• Develop new marketing initiatives and promotional strategies based on the market research done.
• Evaluate and track customer research, customer feedback, market conditions, religious festivals, entry door feedback from guest and competitor data.
• Preparation and sending out of all promotional emails, newsletters and SMS’s.
• Oversee event management and execution of related activities.
• Oversees post-event evaluation (including analysis and producing reports for event stakeholders).
• Track ROIs for regular band nights and spike events. Selection process of bands (coordination with GMS and SM Managers) for each city based on various criteria.
Qualifications
• Bachelor's degree or equivalent experience
• 3+ years' experience in marketing
• Ability to multi-task
• Strong verbal, written, and organisational skills
CTC:
For Mumbai, 14 Lpa
