Marketing Manager
Job Description
Strategy: Establish and execute a robust front-end strategy to market Rivona products through B2C & B2B platforms to maximize consumer reach and product purchase frequency. Prepares marketing & communication strategies, plans, objectives, planning and organizing promotional presentations.
Branding & Product Mix: Assist in collating and developing various virtual and physical brand collateral to enhance brand presence. Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product and packaging ideas and/or changes.
Partnerships & Events: Develop a collaborative ecosystem with synergistic brands, platforms, etc. to cross sell and up sell our offerings. Participate at events that can help maximize the brand’s mileage further enhancing product sale
Positioning: Establishes a narrative and executes a working model to position Rivona product offering in the market to maximize consumer reach and enhance frequency of purchase.
Communication & PR: Establish a communication & PR strategy and create, vet and publish original and authentic content across the Rivona communication assets and via our PR network. The communication spans across Paid, Owned and Earned Media.
Community Building: This is an essential aspect that would help us establish a group of brand loyalists. Develop and execute strategies that includes but is not limited to loyalty programs, brand activation, Events, etc.
Reporting: Play a critical role in preparing management reports on multiple metrics to the business head to enhance his/her decision making. Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analysis.
Brand Management: Enhances organization reputation by accepting ownership for accomplishing new and different requests.
Take ownership of Branding as per the market (online, MT, GT, Exports)
Co-ordinate with creative team, to get the desired branding catalogue/ banner/ creative extra on timely basis.
To co-ordinate with Outside Marketing Agency to ensure to get timely plans
To ensure Adds are run & spends are as per planning & in most fruitful way
To make weekly reports
To communicate with social media influencer, you tuber & any direct connect
To Do competitor Analysis of competitor brand on various marketing platforms & present data, to propose plan to increase impression. Conversion numbers
To co-ordinate with Brand Awareness event
Skills:
Degree course in Marketing
- A Team Player with a pro-active and a “go-getter” attitude
- Coming up with pragmatic solutions with respect to the task at hand
- Demonstrable leadership skills
- Domain expertise
Understanding of Online & Offline Marketing
- Photography, Videography & Editing Understanding/Skills
- Good knack of social media management
- Command over MS Office applications (such as Excel, Word, and PowerPoint)
- Excellent Verbal and Written English communication skills
- An eye for detail is a must
- Proactive at problem solving
- Creative & Design Thinking
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Benefits:
Cell phone reimbursement
Flexible schedule
Food provided
Leave encashment
Paid sick time
Provident Fund
Work Location: In person
