Marketing Manager, Home Entertainment

At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make “Life Good” – from home appliances, consumer electronics and vehicle components to business innovations in digital signage, air conditioning and solar.
As an industry expert, the Home Entertainment Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the company’s short and long-term financial objectives.

The successful incumbent will be responsible for the end-to-end brand management responsibility of LG’s home entertainment product lines associated to the LG brand.

PRINCIPAL RESPONSIBILITIES:
Brand Leadership
Plan, develop and implement the brand strategy and marketing plans associated to LG branded line-up within the Canadian marketplace.
Further elevate LG’s brand profile within the Home Entertainment industry in Canada.
Establish and grow the LG brand nationally across Canada.
Effectively market LG Home Entertainment products to defined target segments.
Brand and Digital Marketing
Work with the senior management team to develop and execute the overall marketing strategy, inclusive of media, public relations, and sponsorship plans, for the business to increase revenues and market share.
Execute annual marketing campaigns designed to launch new products, improve sell-through, increase awareness, conversion, revenues, and market share.
Oversee, develop, and approve creative content associated to the LG home entertainment marketing strategy/tactics.
Ensure all product touchpoints to the consumer are consistent with the company’s corporate guidelines and brand position.
Review KPI’s and media reporting to optimize the overall marketing plans/strategy.
Review website product pages to ensure brand, product, and feature accuracy. Read more