Verified Job
Advertising - Public Relations
Marketing Manager & Event Coordinator
Advertising - Public Relations
#741246
Remote / WFH
RAFI North America
Job Description
Benefits
Pulled from the full job description
Referral program
401(k)
Health insurance
401(k) matching
Paid time off
Vision insurance
Health savings account
Full job description
Position Summary
The Marketing Manager & Event Coordinator is responsible for planning, coordinating, and executing marketing initiatives that support the commercial growth of RAFI North America while maintaining alignment with RAFI Group's global branding and marketing strategy. The position serves as the primary liaison between RAFI North America Sales, RAFI Group Marketing, and external marketing partners, ensuring global resources are effectively localized for the North American market.
Duties & Responsibilities
Execute regional marketing initiatives in alignment with RAFI Group branding standards.
Develop annual regional marketing plans supporting sales objectives and business growth.
Adapt global marketing content for the North American market.
Track marketing performance and recommend improvements.
Serve as the primary North American marketing liaison with RAFI Group.
Product Marketing
Translate technical engineering information into customer-focused value propositions.
Support product launches with collateral, messaging, and promotional campaigns.
Maintain brochures, product sheets, application guides, and technical marketing materials.
Collaborate with Engineering and Sales to ensure technical accuracy.
Sales Enablement
Develop presentations, proposal graphics, application sheets, and customer-specific marketing materials.
Maintain accurate, current sales collateral aligned with RAFI branding.
Support strategic customer presentations and proposals.
Trade Shows & Events
Plan and execute North American trade shows and customer events.
Manage registrations, logistics, booth graphics, shipping, vendors, and promotional materials.
Coordinate pre-show marketing, staffing, lead retrieval, and post-show reporting.
Evaluate event performance and ROI.
Marketing Communications
Create technical marketing content including articles, case studies, presentations, and customer success stories.
Coordinate graphic design, photography, video production, and printed collateral through internal and external resources.
Coordinate website updates with RAFI Group and external web partners.
Manage LinkedIn, email marketing, newsletters, and approved digital channels.
Support SEO initiatives and monitor website analytics.
Administer marketing campaigns through HubSpot.
Assist in coordinating migration from HubSpot to C4C.
Vendor Management
Manage relationships with advertising agencies, web developers, printers, photographers, and promotional vendors.
Coordinate project timelines, budgets, and deliverables.
Competencies
Excellent written and verbal communication skills.
Strong project management and organizational abilities.
Ability to translate technical concepts into customer-focused messaging.
Self-motivated with the ability to manage multiple priorities.
Analytical mindset with attention to detail.
Collaborative and customer-focused.
Physical Requirements
Ability to operate standard office equipment.
Ability to work at a computer for extended periods.
Ability to travel domestically and internationally as required.
Ability to occasionally lift up to 40 pounds for trade show activities.
Pre-Employment Requirements
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
Three to five years of B2B marketing, product marketing, or marketing communications experience.
Experience supporting industrial, manufacturing, automation, or technical products preferred.
Experience coordinating trade shows and marketing events.
Experience with HubSpot or similar CRM/marketing automation platforms.
Strong Microsoft Office skills.
Excellent verbal and written communication skills.
Must meet RAFI North America employment and security requirements as applicable.
Salary is commensurate with relevant industry experience, qualifications, and overall expertise.
This document covers the primary responsibilities of the position but does not exclude other duties or assignments that may be required to support RAFI North America's business objectives.
Benefits:
401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance
Work Location: Hybrid remote in Milwaukee, WI 53224
Pulled from the full job description
Referral program
401(k)
Health insurance
401(k) matching
Paid time off
Vision insurance
Health savings account
Full job description
Position Summary
The Marketing Manager & Event Coordinator is responsible for planning, coordinating, and executing marketing initiatives that support the commercial growth of RAFI North America while maintaining alignment with RAFI Group's global branding and marketing strategy. The position serves as the primary liaison between RAFI North America Sales, RAFI Group Marketing, and external marketing partners, ensuring global resources are effectively localized for the North American market.
Duties & Responsibilities
Execute regional marketing initiatives in alignment with RAFI Group branding standards.
Develop annual regional marketing plans supporting sales objectives and business growth.
Adapt global marketing content for the North American market.
Track marketing performance and recommend improvements.
Serve as the primary North American marketing liaison with RAFI Group.
Product Marketing
Translate technical engineering information into customer-focused value propositions.
Support product launches with collateral, messaging, and promotional campaigns.
Maintain brochures, product sheets, application guides, and technical marketing materials.
Collaborate with Engineering and Sales to ensure technical accuracy.
Sales Enablement
Develop presentations, proposal graphics, application sheets, and customer-specific marketing materials.
Maintain accurate, current sales collateral aligned with RAFI branding.
Support strategic customer presentations and proposals.
Trade Shows & Events
Plan and execute North American trade shows and customer events.
Manage registrations, logistics, booth graphics, shipping, vendors, and promotional materials.
Coordinate pre-show marketing, staffing, lead retrieval, and post-show reporting.
Evaluate event performance and ROI.
Marketing Communications
Create technical marketing content including articles, case studies, presentations, and customer success stories.
Coordinate graphic design, photography, video production, and printed collateral through internal and external resources.
Coordinate website updates with RAFI Group and external web partners.
Manage LinkedIn, email marketing, newsletters, and approved digital channels.
Support SEO initiatives and monitor website analytics.
Administer marketing campaigns through HubSpot.
Assist in coordinating migration from HubSpot to C4C.
Vendor Management
Manage relationships with advertising agencies, web developers, printers, photographers, and promotional vendors.
Coordinate project timelines, budgets, and deliverables.
Competencies
Excellent written and verbal communication skills.
Strong project management and organizational abilities.
Ability to translate technical concepts into customer-focused messaging.
Self-motivated with the ability to manage multiple priorities.
Analytical mindset with attention to detail.
Collaborative and customer-focused.
Physical Requirements
Ability to operate standard office equipment.
Ability to work at a computer for extended periods.
Ability to travel domestically and internationally as required.
Ability to occasionally lift up to 40 pounds for trade show activities.
Pre-Employment Requirements
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
Three to five years of B2B marketing, product marketing, or marketing communications experience.
Experience supporting industrial, manufacturing, automation, or technical products preferred.
Experience coordinating trade shows and marketing events.
Experience with HubSpot or similar CRM/marketing automation platforms.
Strong Microsoft Office skills.
Excellent verbal and written communication skills.
Must meet RAFI North America employment and security requirements as applicable.
Salary is commensurate with relevant industry experience, qualifications, and overall expertise.
This document covers the primary responsibilities of the position but does not exclude other duties or assignments that may be required to support RAFI North America's business objectives.
Benefits:
401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance
Work Location: Hybrid remote in Milwaukee, WI 53224
