Verified Job
Marketing
Marketing Lead
Marketing
#753562
Remote / WFH
ShepHertz Technologies · Gurugram, Haryana ·
Job Description
Job description
Responsibilities:
• Develop and execute the overall marketing strategy aligned with business goals.
• Lead brand positioning, messaging, and go-to-market plans.
• Manage, mentor, and grow the marketing team.
• Drive lead generation through digital marketing, content marketing, SEO/SEM, social media, and events.
• Build scalable campaigns that deliver measurable ROI.
• Partner with sales to ensure alignment on pipeline growth and lead quality.
• Strengthen the company's brand presence across online and offline channels.
• Oversee PR, media relations, thought leadership, and employer branding initiatives.
• Create compelling storytelling around product, company vision, and customer success stories.
• Track, measure, and report marketing performance across campaigns and channels.
• Optimise campaigns based on data insights to maximise effectiveness.
• Monitor industry trends, competitor activity, and customer behaviour.
Requirements:
• * years of progressive marketing experience, preferably in SaaS, tech, or product- driven companies.
• Proven track record in demand generation, digital campaigns, and brand management.
• Strong expertise in SEO, SEM, social media, email campaigns, content marketing, and performance analytics.
• Experience in leading and scaling a marketing team.
• Excellent communication, storytelling, and leadership skills.
• Ability to thrive in a fast-paced, startup-like environment.
• Exposure to AI, SaaS, or B2B product ecosystems.
• Experience with marketing automation tools (HubSpot, Marketo, etc. ).
• Prior startup or scale-up experience.
Responsibilities:
• Develop and execute the overall marketing strategy aligned with business goals.
• Lead brand positioning, messaging, and go-to-market plans.
• Manage, mentor, and grow the marketing team.
• Drive lead generation through digital marketing, content marketing, SEO/SEM, social media, and events.
• Build scalable campaigns that deliver measurable ROI.
• Partner with sales to ensure alignment on pipeline growth and lead quality.
• Strengthen the company's brand presence across online and offline channels.
• Oversee PR, media relations, thought leadership, and employer branding initiatives.
• Create compelling storytelling around product, company vision, and customer success stories.
• Track, measure, and report marketing performance across campaigns and channels.
• Optimise campaigns based on data insights to maximise effectiveness.
• Monitor industry trends, competitor activity, and customer behaviour.
Requirements:
• * years of progressive marketing experience, preferably in SaaS, tech, or product- driven companies.
• Proven track record in demand generation, digital campaigns, and brand management.
• Strong expertise in SEO, SEM, social media, email campaigns, content marketing, and performance analytics.
• Experience in leading and scaling a marketing team.
• Excellent communication, storytelling, and leadership skills.
• Ability to thrive in a fast-paced, startup-like environment.
• Exposure to AI, SaaS, or B2B product ecosystems.
• Experience with marketing automation tools (HubSpot, Marketo, etc. ).
• Prior startup or scale-up experience.
