Marketing & Lead Generation Executive
Job Description
Location: Nantgarw, CardiffJob Type: Full-Time, Office Based
About Us:
We are a growing marketing agency specialising in lead generation through Meta advertising.
Our team works across two brands:
FitPro Lead Gen helps gyms, personal trainers and fitness businesses across the UK and globally generate more leads, consultations and memberships through Meta advertising campaigns.
Francton Media & Marketing helps service-based businesses such as dentists, tradespeople, healthcare providers and local businesses generate more enquiries, appointments and customers through digital marketing and lead generation campaigns.
We're looking for a creative and commercially-minded Marketing & Lead Generation Executive to help grow our brands, generate new business opportunities and increase inbound enquiries through content, social media and digital marketing.
The Purpose of This Role
Your primary responsibility is to help generate qualified leads and sales opportunities for our businesses.
You'll achieve this through creating content, supporting Meta advertising campaigns, building our online presence and helping position our brands as leaders within our industries.
Key Responsibilities:
Lead Generation & Marketing
Create content designed to generate inbound leads and enquiries
Develop marketing campaigns that attract potential clients
Create and manage content for Meta advertising campaigns
Write ad copy and assist with creative development
Monitor campaign performance and suggest improvements
Identify new opportunities to generate leads through organic and paid marketing
Help build marketing funnels and nurture prospects
Content Creation & Video Editing
Create and edit short-form video content
Produce content for Facebook, Instagram, TikTok and YouTube
Film and edit client success stories, case studies and testimonials
Repurpose content from meetings, webinars and podcasts
Design graphics and marketing assets using Canva
Organise and maintain content libraries
Social Media Management
Manage and grow our social media channels
Plan and schedule content
Create engaging Reels, Stories and Shorts
Monitor trends and identify content opportunities
Respond to comments, messages and engagement opportunities
Email Marketing
Create and schedule email campaigns
Write newsletters and promotional emails
Support lead nurturing campaigns
Monitor campaign performance and engagement metrics
Events & Brand Growth
Support webinars, workshops and networking events
Assist with event promotion campaigns
Help showcase client success stories and case studies
Support overall brand growth initiatives
The Ideal Candidate:
Understands lead generation and digital marketing
Has knowledge of Meta Ads and how they generate leads
Strong video editing skills
Comfortable using Canva
Excellent written communication skills
Organised and proactive
Commercially minded and focused on results
Confident managing multiple projects
Understands content marketing and customer journeys
Familiar with AI tools such as ChatGPT
Marketing experience is preferred
Success In This Role Looks Like:
Increased inbound enquiries for both brands
More qualified leads generated each month
Consistent content output across all channels
Improved brand awareness and engagement
Strong pipeline growth from marketing activities
What We're Looking For:
This role is perfect for someone who enjoys marketing, content creation and business growth.
We're not looking for someone who simply posts on social media. We're looking for someone who understands how marketing drives leads, enquiries and revenue, and wants to play a key role in helping us grow.
To apply, please send your CV.
Pay: £27,000.00-£29,000.00 per year
Benefits:
Casual dress
Free parking
On-site parking
Ability to commute/relocate:
Cardiff CF15 7SR: reliably commute or plan to relocate before starting work (required)
Experience:
Marketing : 3 years (required)
Location:
Cardiff CF15 7SR (required)
Work Location: In person
