Marketing Generalist
Job Description
• CureMe Abroad is looking for a dynamic and creative Marketing Generalist to drive brand awareness, lead generation, content marketing, digital campaigns, and strategic marketing initiatives. This role requires someone who can wear multiple hats and contribute across various aspects of marketing while helping scale the company's presence in the healthcare and medical tourism industry.
Key Responsibilities:
• Client & Account Management
• Act as the primary point of contact for assigned clients and stakeholders.
• Manage day-to-day client communication and relationship building.
• Understand client requirements and translate them into actionable deliverables.
• Ensure high levels of client satisfaction and retention.
• Conduct regular review meetings and provide project updates.
• Project Coordination
• Coordinate with content, design, digital marketing, operations, and leadership teams to ensure timely delivery of projects.
• Track project timelines, deliverables, and campaign performance.
• Manage multiple client accounts simultaneously.
• Escalate issues proactively and ensure quick resolution.
• Campaign & Marketing Execution
• Support execution of digital marketing, branding, and content initiatives.
• Monitor campaign progress and performance metrics.
• Assist in developing marketing strategies aligned with client objectives.
• Coordinate creation of presentations, proposals, and marketing reports.
• Business Growth & Upselling
• Identify opportunities for additional services and business growth within existing accounts.
• Support partnership and business development initiatives.
• Build long-term relationships with key stakeholders and decision-makers.
• Reporting & Documentation
• Prepare client reports, meeting notes, and project status updates.
• Maintain accurate records of client communications and deliverables.
• Track account performance and key business metrics.
Required Qualifications:
• Bachelor's degree in Marketing, Business, Mass Communication, Journalism, or a related field.
• 3-5 years of experience in marketing, digital marketing, content marketing, or brand management.
• Strong understanding of social media, digital marketing, and content creation.
• Excellent written and verbal communication skills.
• Familiarity with Canva, Google Analytics, Meta Ads, LinkedIn Marketing, and marketing automation tools is preferred.
• Creative mindset with strong execution capabilities.
• Key Skills & Competencies:
• Experience in healthcare, healthtech, medical tourism, startups, or service-based industries.
• Knowledge of SEO, performance marketing, and email marketing.
• Ability to manage multiple projects simultaneously.
