Marketing Executive- job post Swami vivekananda cancer hospital, darbhanga Darbhanga, Bihar
Job Description
Job Summary
Key Responsibilities
1. Hospital Promotion & Brand Awareness
Promote hospital services, especially cancer treatment and specialty healthcare services.
Increase awareness of hospital facilities, treatments, and medical expertise.
Represent the hospital at healthcare events, camps, and awareness programs.
2. Field Marketing & Outreach
Visit clinics, diagnostic centers, nursing homes, and healthcare professionals to build referral relationships.
Coordinate with local doctors and healthcare consultants for patient referrals.
Conduct regular field visits in Darbhanga and nearby districts.
3. Organizing Health Camps & Events
Plan and execute health check-up camps, cancer awareness drives, and community outreach activities.
Coordinate with local organizations, schools, NGOs, and institutions for awareness programs.
4. Patient Relationship Development
Maintain strong communication with patients and attendants.
Support patient counseling teams in awareness and service promotion.
5. Digital & Offline Marketing
Assist in social media promotions, WhatsApp campaigns, posters, brochures, and advertisement activities.
Coordinate with vendors for promotional materials.
6. Market Research & Reporting
Track competitor hospital activities and market trends.
Prepare daily/weekly marketing reports.
Share performance updates with management.
Required Qualifications
Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.
MBA (Marketing) preferred.
Experience
1–3 years of experience in hospital marketing / healthcare marketing preferred.
Fresher candidates with strong communication skills may also apply.
Required Skills
Excellent communication and interpersonal skills
Strong field marketing capability
Knowledge of healthcare/hospital marketing
Relationship-building skills
Basic computer knowledge (MS Office, email, reporting)
Ability to travel locally
Preferred Candidate Profile
Experience in hospital or diagnostic center marketing
Familiarity with Darbhanga and nearby healthcare network
Hindi and local language proficiency
Salary
As per industry standards + incentives based on performance.
Flexible Schedule
(May require field visits and event participation)
Performance Indicators
Number of referral tie-ups
Patient footfall increase
Outreach campaign success
Monthly marketing targets achieved
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Flexible schedule
Paid sick time
Provident Fund
Work Location: In person
