Marketing Executive Account Based ABM

Our client, a high-growth, mid-sized Telecoms software business supplying a complex portfolio of OSS / BSS solutions (billing, self-service, interconnect, inventory, charging, etc.), is looking to expand an exciting suite of B2B software products to the telecoms market, you will drive Account-based Marketing programmes and new lead generation, providing the crucial bridge between marketing and sales.

Role And Responsibilities

 Design and deliver Account-based Marketing (ABM) programmes

 Plan and execute all outbound campaigns (email and social media)

 Initial lead qualification, follow up and handover to sales

 Manage, clean, categorise and report on our marketing database

 Measure and report performance of marketing campaigns, and assess

against goals (ROI and KPIs)

 Identify trends and insights, and optimise spend and performance based

on the insights

 Collaborate with internal teams and 3 rd party suppliers to create and curate

content, landing pages and optimise user experience

This is a hands-on role in a dynamic enterprise software company, with the opportunity to drive business growth in the digital economy.

Essential Competencies

 3-5 years of experience in B2B software marketing

 Proven track record of delivering Account-based Marketing (ABM) programmes

 Demonstrable experience managing marketing databases, email and social media campaigns

 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

 Experience with A/B testing and campaign optimisation

 Hands-on experience of using Salesforce (or similar)

 Experience working with email marketing platforms (e.g. Dotdigital, MailChimp)

 Solid knowledge of website analytics tools (e.g. Google Analytics)

 Proficient in using Microsoft Office products (Word)Desirable

Desirable

 Knowledge and understanding of web publishing and SEO/SEM best practices

 Experience working with Marketing Automation and Conversational Marketing tools

 Experience working with website content management systems (CMS)

Excellent English, Verbal or written, if not your first language

Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related

field

Strong analytical skills and data- driven thinking

Attention to detail

Well organised and self-motivated

Thrive on ownership and responsibility

Please ignore the salary levels mentioned on the job board - they are flexible depending on the person.