Verified Job
Marketing
Marketing Executive Account Based ABM
Marketing
#430495
Remote / WFH
Job Description
Our client, a high-growth, mid-sized Telecoms software business supplying a complex portfolio of OSS / BSS solutions (billing, self-service, interconnect, inventory, charging, etc.), is looking to expand an exciting suite of B2B software products to the telecoms market, you will drive Account-based Marketing programmes and new lead generation, providing the crucial bridge between marketing and sales.
Role And Responsibilities
Design and deliver Account-based Marketing (ABM) programmes
Plan and execute all outbound campaigns (email and social media)
Initial lead qualification, follow up and handover to sales
Manage, clean, categorise and report on our marketing database
Measure and report performance of marketing campaigns, and assess
against goals (ROI and KPIs)
Identify trends and insights, and optimise spend and performance based
on the insights
Collaborate with internal teams and 3 rd party suppliers to create and curate
content, landing pages and optimise user experience
This is a hands-on role in a dynamic enterprise software company, with the opportunity to drive business growth in the digital economy.
Essential Competencies
3-5 years of experience in B2B software marketing
Proven track record of delivering Account-based Marketing (ABM) programmes
Demonstrable experience managing marketing databases, email and social media campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience with A/B testing and campaign optimisation
Hands-on experience of using Salesforce (or similar)
Experience working with email marketing platforms (e.g. Dotdigital, MailChimp)
Solid knowledge of website analytics tools (e.g. Google Analytics)
Proficient in using Microsoft Office products (Word)Desirable
Desirable
Knowledge and understanding of web publishing and SEO/SEM best practices
Experience working with Marketing Automation and Conversational Marketing tools
Experience working with website content management systems (CMS)
Excellent English, Verbal or written, if not your first language
Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related
field
Strong analytical skills and data- driven thinking
Attention to detail
Well organised and self-motivated
Thrive on ownership and responsibility
Please ignore the salary levels mentioned on the job board - they are flexible depending on the person.
Role And Responsibilities
Design and deliver Account-based Marketing (ABM) programmes
Plan and execute all outbound campaigns (email and social media)
Initial lead qualification, follow up and handover to sales
Manage, clean, categorise and report on our marketing database
Measure and report performance of marketing campaigns, and assess
against goals (ROI and KPIs)
Identify trends and insights, and optimise spend and performance based
on the insights
Collaborate with internal teams and 3 rd party suppliers to create and curate
content, landing pages and optimise user experience
This is a hands-on role in a dynamic enterprise software company, with the opportunity to drive business growth in the digital economy.
Essential Competencies
3-5 years of experience in B2B software marketing
Proven track record of delivering Account-based Marketing (ABM) programmes
Demonstrable experience managing marketing databases, email and social media campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience with A/B testing and campaign optimisation
Hands-on experience of using Salesforce (or similar)
Experience working with email marketing platforms (e.g. Dotdigital, MailChimp)
Solid knowledge of website analytics tools (e.g. Google Analytics)
Proficient in using Microsoft Office products (Word)Desirable
Desirable
Knowledge and understanding of web publishing and SEO/SEM best practices
Experience working with Marketing Automation and Conversational Marketing tools
Experience working with website content management systems (CMS)
Excellent English, Verbal or written, if not your first language
Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related
field
Strong analytical skills and data- driven thinking
Attention to detail
Well organised and self-motivated
Thrive on ownership and responsibility
Please ignore the salary levels mentioned on the job board - they are flexible depending on the person.
