Verified Job
Marketing
Marketing Director
Marketing
#41504
Remote / WFH
amicable
Job Description
Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.
About the role
This is a senior leadership role at the heart of amicable's growth. You'll lead the marketing organisation - owning strategy, performance and commercial output across the entire function, and delivering significant year-on-year growth on a set budget.
You'll lead a brand, communications, growth and customer-focused team with pace, efficiency and a drive for commercial success. You'll architect an AI and martech ecosystem that drives automation across the function and set ways of working that shift the business toward a more agile, automated operating model.
You're both a strategic leader and a hands-on operator. You bring depth across brand, marketing, AI and customer experience- and you use it to improve unit economics, increase customer lifetime value and reduce the cost of acquisition, while keeping the brand visible and consistent across all channels.
You'll own positioning and competitive differentiation, and partner closely with the Co-Founders and the Commercial, Product, Tech, Sales and Customer Services teams to align marketing with the wider business strategy.
Key responsibilities
As our Marketing Director, you will:
Strategy & leadership
Own the brand, marketing and customer strategy, budget and plan end-to-end - aligned to amicable's commercial objectives and strategy for efficient, effective growth
Set product positioning and competitive differentiation, testing propositions with audiences to decide how amicable stands out in its market
Lead, develop and coach your team - setting clear objectives, ways of working and a regular cadence for performance and development
Own the key marketing economic metrics, including customer lifetime value, acquisition cost and revenue - setting targets and reporting against them
Deliver significant year-on-year growth on a set budget, ensuring agile allocation and efficiency of spend across all channels
Consolidate strategy into succinct, commercial narratives that win over the Executive Team and cross-functional stakeholders
AI, automation and marketing technology
Own the marketing and AI technology ecosystem and its roadmap - ensuring martech solutions are efficient, compliant and serve the wider business
Embed AI and automation across all marketing functions, from content creation and copywriting to social media, testing and analysis
Identify, adopt and scale AI tools and integrated workflows to accelerate execution, pace and optimisation
Own the governance and quality of AI-generated output, ensuring it meets brand, accuracy and compliance standards
Brand, customer and commercial
Provide strategic brand leadership, ensuring our values and voice are reflected consistently across all channels
Develop the marketing and media strategy -determining the most effective channels for reach and conversion into key target segments
Optimise the media mix to improve effectiveness and grow the organic contribution of leads and customers
Own marketing attribution, tracking and measurement across all channels -allocating budget for ROI and accuracy of reporting
Work closely with commercial, sales, product and customer-facing teams to improve customer experience and marketing propositions
Planning, reporting and communication
Own the annual marketing plan and budget, including resource allocation and reforecasting, aligned to the annual operating plan
Develop marketing targets, KPIs and dashboards aligned to reporting requirements from the board, Executive Team and senior stakeholders
Create engaging reports on performance, insights and market trends through clear, data-visualised presentations
Ensure all marketing activity complies with GDPR, PECR and the ASA/CAP advertising codes
Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.
About the role
This is a senior leadership role at the heart of amicable's growth. You'll lead the marketing organisation - owning strategy, performance and commercial output across the entire function, and delivering significant year-on-year growth on a set budget.
You'll lead a brand, communications, growth and customer-focused team with pace, efficiency and a drive for commercial success. You'll architect an AI and martech ecosystem that drives automation across the function and set ways of working that shift the business toward a more agile, automated operating model.
You're both a strategic leader and a hands-on operator. You bring depth across brand, marketing, AI and customer experience- and you use it to improve unit economics, increase customer lifetime value and reduce the cost of acquisition, while keeping the brand visible and consistent across all channels.
You'll own positioning and competitive differentiation, and partner closely with the Co-Founders and the Commercial, Product, Tech, Sales and Customer Services teams to align marketing with the wider business strategy.
Key responsibilities
As our Marketing Director, you will:
Strategy & leadership
Own the brand, marketing and customer strategy, budget and plan end-to-end - aligned to amicable's commercial objectives and strategy for efficient, effective growth
Set product positioning and competitive differentiation, testing propositions with audiences to decide how amicable stands out in its market
Lead, develop and coach your team - setting clear objectives, ways of working and a regular cadence for performance and development
Own the key marketing economic metrics, including customer lifetime value, acquisition cost and revenue - setting targets and reporting against them
Deliver significant year-on-year growth on a set budget, ensuring agile allocation and efficiency of spend across all channels
Consolidate strategy into succinct, commercial narratives that win over the Executive Team and cross-functional stakeholders
AI, automation and marketing technology
Own the marketing and AI technology ecosystem and its roadmap - ensuring martech solutions are efficient, compliant and serve the wider business
Embed AI and automation across all marketing functions, from content creation and copywriting to social media, testing and analysis
Identify, adopt and scale AI tools and integrated workflows to accelerate execution, pace and optimisation
Own the governance and quality of AI-generated output, ensuring it meets brand, accuracy and compliance standards
Brand, customer and commercial
Provide strategic brand leadership, ensuring our values and voice are reflected consistently across all channels
Develop the marketing and media strategy -determining the most effective channels for reach and conversion into key target segments
Optimise the media mix to improve effectiveness and grow the organic contribution of leads and customers
Own marketing attribution, tracking and measurement across all channels -allocating budget for ROI and accuracy of reporting
Work closely with commercial, sales, product and customer-facing teams to improve customer experience and marketing propositions
Planning, reporting and communication
Own the annual marketing plan and budget, including resource allocation and reforecasting, aligned to the annual operating plan
Develop marketing targets, KPIs and dashboards aligned to reporting requirements from the board, Executive Team and senior stakeholders
Create engaging reports on performance, insights and market trends through clear, data-visualised presentations
Ensure all marketing activity complies with GDPR, PECR and the ASA/CAP advertising codes
