Marketing Director, Brand Growth

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.


What You Will Do

The Marketing Director, Brand Growth is a strategic leadership role within the broader Kenvue Canada organization representing a portfolio of brands in the consumer health care and Beauty categories. They will be responsible for defining the local brand and portfolio strategy, managing the end-to-end PL, building new capabilities, and leading the delivery of near-term market share, sales, and brand contribution. This role has oversight for the end-to-end commercial business, balancing trade-offs, championing change and leading end-to-end teams to meet the needs of consumers, retail customers Kenvue.


Key Responsibilities:

Planning Portfolio Strategy:

Establish long term vision and business strategies, solutions, and capabilities to enable achievement of franchise’s strategic plan
Monitor external environment to identify growth opportunities and commercialize a robust new product/commercial innovation pipeline in partnership with global franchise cross-functional teams
Brand Equity Development, Consumer Communication and Media strategy:

Lead all aspects of the development execution of innovative brand marketing plans, impactful activations and omni-channel solutions
Lead development and execution of best-in-class digital media plans
Use real-time data to optimize performance, monitor competitive environment identify new growth opportunities
Drive integration of E2E activations to enable flawless execution of plans
Lead development and transcreation of persuasive communication assets for deployment across all media touchpoints
PL / Financial Management:

Set optimize investment strategies across all lines of PL to deliver brand contribution NTS goals
Identify Revenue Growth Management opportunities to create efficiencies unlock profitable growth
Continually track and optimize returns on all investment decisions, balancing risks, opportunities trade-offs across the PL
External Partnership / Joint Value Creation:

Build strategic partnerships with agencies vendors to keep pace with evolving consumer trends, attitudes behaviours
Be at the forefront of the evolving consumer healthcare landscape to identify capabilities, health stakeholders, and channels required to win in marketplace
Support partnership development with Retail Customers to create joint value for Consumers, Customers and Kenvue
Partner with Global and local Health Care Practitioner team on brand specific healthcare marketing strategies.
Champion supply chain initiatives to ensure high customer service levels and unlock consumer/customer value across full portfolio of SKUs
Talent Culture Management:

Establish a values-based culture of speed, agility continuous experimentation within the cross-functional franchise team
Provide clear direction, coaching, feedback, and performance management to and through subordinate team members
Build a high performing team of direct indirect reports, including recruitment, development and retention of critical talent
Influence and navigate the enterprise to clear organizational obstacles, support team objectives develop pipeline of future leaders

Assist with content development, briefing, and publication to ensure that the Monster Energy brand culture is supported and actively represented online in a compelling way.
Execute market research to gather data on target audience/s and competitors.
Use knowledge of digital culture and what’s trending to provide recommendations for social media campaigns across organic, paid social and athlete/ambassador content projects. Provide input for expanding Monster’s brand online, creatively and uniquely.
Assist in the development and execution of digital marketing campaigns across channels.
Utilize familiarity with social media monitoring tools to proactively analyze and report on social media data and campaigns.
Act as the digital “eyes and ears” of the brand and research online sentiment for brand health.
Position Requirements:

Currently enrolled in university.
Working towards a degree in Communications, Journalism, Marketing, Advertising, Public Relations, Media Studies, Business, and/or related fields.
Biligual, English and French, an asset. Read more