Verified Job
Content Writer
Marketing Content & Brand Specialist
Content Writer
#57936
Remote / WFH
Wellfit Technologies
Job Description
Website Content & SEO Support
Partner with internal stakeholders to keep Wellfit’s website content current, accurate, and aligned with new product releases.
Identify outdated content, missing product information, broken links, and opportunities to improve the site experience.
Support basic website content updates, SEO optimization, metadata improvements, and blog publishing.
Help ensure new offerings such as ACH, Pinless Debit, Plans, or other product launches are properly reflected on the website.
Work with external partners or internal teams when more technical website updates are needed.
Marketing Collateral & Sales Enablement
Create and refresh sales materials, product flyers, brochures, one-pagers, customer-facing assets, and trade show materials.
Maintain organized files of approved collateral, source artwork, PDFs, and vendor information.
Help ensure Wellfit has the right marketing materials available for sales conversations, customer meetings, conferences, and partner events.
Track inventory of printed materials and coordinate reorders before supplies run low.
Partner with Sales, Operations, Product, and leadership to make sure collateral supports current business priorities.
Event & Trade Show Marketing Support
Support trade show preparation by coordinating booth materials, collateral, shipping, inventory, and vendor communication.
Help ensure event materials arrive on time and are aligned with the audience, product focus, and Wellfit brand.
Coordinate with booth logistics partners, print vendors, and internal stakeholders as needed.
Create event-specific flyers, handouts, signage, and promotional materials.
Bring structure and consistency to a process that currently requires too much last-minute coordination.
AI-Enabled Marketing Execution
Use tools such as Claude, ChatGPT, Canva, design platforms, video tools, and other AI-enabled systems to create, iterate, and improve marketing content quickly.
Help Wellfit bring more marketing work in-house by using AI tools to improve speed, quality, and cost efficiency.
Create scripts, voiceover content, product demo support materials, short videos, or other multimedia assets as needed.
Stay curious about new tools and workflows that can make marketing execution faster, sharper, and more scalable.
What We’re Looking For:
2+ years of experience in marketing, content creation, social media, brand marketing, communications, or a related role.
Experience creating B2B marketing content, ideally for healthcare, fintech, payments, SaaS, dental, or another business-focused industry.
Strong writing skills with the ability to create blogs, social posts, product copy, collateral, and customer-facing messaging.
A creative portfolio that may include blogs, social media posts, short-form content, collateral, campaigns, videos, or other marketing assets.
Comfort using AI tools to accelerate content creation, editing, design, research, and marketing execution.
Strong understanding of social media platforms, especially LinkedIn, and how to create content for a business audience.
Ability to balance creativity with professionalism, brand consistency, and business outcomes.
Strong organizational skills and the ability to manage collateral, vendors, timelines, files, and marketing inventory.
Ability to work independently, take ownership, and move projects forward without heavy hand-holding.
A sharp eye for messaging, design, tone, and audience fit.
Nice to Have:
Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology.
Why This Role Matters:
Wellfit has historically relied on outside marketing partners for many content, social, website, and collateral needs. As modern tools make high-quality marketing execution faster and more accessible, we are looking to bring more ownership in-house.
This role will help Wellfit improve brand consistency, move faster, reduce unnecessary dependency on external agencies, and create stronger content that supports sales, customer engagement, product launches, and market awareness.
This is a high-impact opportunity for someone who wants to own real marketing execution, build a stronger brand voice, and help shape how Wellfit shows up in the market.
Why Wellfit
Make an Impact: Your work will directly strengthen the reliability of a fast-growing healthcare fintech platform supporting 1,100+ offices and $1.5B+ in annual transactions.
Build and Own: This is a high-impact role where you will help shape how we monitor, operate, and scale production systems.
Work Flexibly: Hybrid model based in Dallas with 3 days per week in office.
Comprehensive Benefits: Full medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching.
Fast-Growth Environment: A rare opportunity to grow with a profitable startup on a national trajectory.
Partner with internal stakeholders to keep Wellfit’s website content current, accurate, and aligned with new product releases.
Identify outdated content, missing product information, broken links, and opportunities to improve the site experience.
Support basic website content updates, SEO optimization, metadata improvements, and blog publishing.
Help ensure new offerings such as ACH, Pinless Debit, Plans, or other product launches are properly reflected on the website.
Work with external partners or internal teams when more technical website updates are needed.
Marketing Collateral & Sales Enablement
Create and refresh sales materials, product flyers, brochures, one-pagers, customer-facing assets, and trade show materials.
Maintain organized files of approved collateral, source artwork, PDFs, and vendor information.
Help ensure Wellfit has the right marketing materials available for sales conversations, customer meetings, conferences, and partner events.
Track inventory of printed materials and coordinate reorders before supplies run low.
Partner with Sales, Operations, Product, and leadership to make sure collateral supports current business priorities.
Event & Trade Show Marketing Support
Support trade show preparation by coordinating booth materials, collateral, shipping, inventory, and vendor communication.
Help ensure event materials arrive on time and are aligned with the audience, product focus, and Wellfit brand.
Coordinate with booth logistics partners, print vendors, and internal stakeholders as needed.
Create event-specific flyers, handouts, signage, and promotional materials.
Bring structure and consistency to a process that currently requires too much last-minute coordination.
AI-Enabled Marketing Execution
Use tools such as Claude, ChatGPT, Canva, design platforms, video tools, and other AI-enabled systems to create, iterate, and improve marketing content quickly.
Help Wellfit bring more marketing work in-house by using AI tools to improve speed, quality, and cost efficiency.
Create scripts, voiceover content, product demo support materials, short videos, or other multimedia assets as needed.
Stay curious about new tools and workflows that can make marketing execution faster, sharper, and more scalable.
What We’re Looking For:
2+ years of experience in marketing, content creation, social media, brand marketing, communications, or a related role.
Experience creating B2B marketing content, ideally for healthcare, fintech, payments, SaaS, dental, or another business-focused industry.
Strong writing skills with the ability to create blogs, social posts, product copy, collateral, and customer-facing messaging.
A creative portfolio that may include blogs, social media posts, short-form content, collateral, campaigns, videos, or other marketing assets.
Comfort using AI tools to accelerate content creation, editing, design, research, and marketing execution.
Strong understanding of social media platforms, especially LinkedIn, and how to create content for a business audience.
Ability to balance creativity with professionalism, brand consistency, and business outcomes.
Strong organizational skills and the ability to manage collateral, vendors, timelines, files, and marketing inventory.
Ability to work independently, take ownership, and move projects forward without heavy hand-holding.
A sharp eye for messaging, design, tone, and audience fit.
Nice to Have:
Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology.
Why This Role Matters:
Wellfit has historically relied on outside marketing partners for many content, social, website, and collateral needs. As modern tools make high-quality marketing execution faster and more accessible, we are looking to bring more ownership in-house.
This role will help Wellfit improve brand consistency, move faster, reduce unnecessary dependency on external agencies, and create stronger content that supports sales, customer engagement, product launches, and market awareness.
This is a high-impact opportunity for someone who wants to own real marketing execution, build a stronger brand voice, and help shape how Wellfit shows up in the market.
Why Wellfit
Make an Impact: Your work will directly strengthen the reliability of a fast-growing healthcare fintech platform supporting 1,100+ offices and $1.5B+ in annual transactions.
Build and Own: This is a high-impact role where you will help shape how we monitor, operate, and scale production systems.
Work Flexibly: Hybrid model based in Dallas with 3 days per week in office.
Comprehensive Benefits: Full medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching.
Fast-Growth Environment: A rare opportunity to grow with a profitable startup on a national trajectory.
