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Marketing & Communications Manager - Brand
Jobs
#713594
Full Time
Job Description
At Only About Children (OAC), we're reimagining how families discover and experience their early learning journey. We're looking for a brand-led marketer and communications specialist to strengthen and amplify the OAC brand - bringing our products, services and philosophy to life through compelling storytelling and strategic communications. Reporting to the Head of Marketing, you'll lead integrated brand communications with a strong focus on public relations and media to build awareness, credibility and trust with families, communities and industry stakeholders.
This is a permanent role based in St Leonards, partnering closely across the business and with specialist agencies.
Why this role matters
Your work will help families and communities feel confident in OAC - by shaping how our story is told in the market and ensuring our brand shows up with clarity, warmth and consistency. You'll play a pivotal role in building our reputation through earned, owned and paid media.
What you'll do (the work you'll be proud of)
Lead OAC's brand amplification through standout storytelling, engaging creative and proactive opportunities that build trust with families and communities.
Own PR and media relationships - developing proactive PR strategies to increase brand visibility and positive media coverage.
Deliver brand campaigns and advertorial partnerships that lift awareness and understanding of OAC's philosophy and offering-ensuring strong integration across channels.
Run influencer/ambassador partnerships that are authentic, genuine and increase brand awareness and reach within key family audiences.
Lead owned social and campus community engagement-creating and curating content and creative that consistent and on-brand and strengthens both awareness and advocacy.
Champion customer voice and brand experience by overseeing Google Review responses and online sentiment-turning feedback into learning, advocacy and improved reputation.
Operate as a calm, capable comms partner internally and externally - collaborating closely with senior leaders to align messaging, priorities and outcomes.
What success looks like in your first 6 months
Secure positive PR for the brand through earned + owned media: identify and execute opportunities to extend the brand narrative to our core family audience.
Brand campaign support: contribute to the delivery of a new brand advertising campaign, ensuring strong integration across channels and amplification across earned media channels.
Proactive PR engine: build momentum via media relationships and a consistent pipeline of newsworthy stories and angles.
Growth market/greenfields visibility: support local PR and storytelling for new or growing campuses through local, owned and earned media.
Own reputation management and crisis comms coordination - working closely with our external affairs agency to manage external affairs, align messaging, and deliver well-governed responses.
Support campus network with local storytelling opportunities across all channels
You'll thrive here if you bring
5+ years' experience in marketing, brand marketing, PR or communications.
Demonstrated capability in public relations, media engagement and brand storytelling, translating strategy into earned outcomes.
Experience managing influencers/ambassadors and external partnerships.
Strong understanding of content marketing, social media and integrated brand communications.
Confidence working with senior stakeholders and navigating media forums with sound judgement.
Comfort using marketing systems and "back-end" publishing-HubSpot and/or WordPress experience is highly regarded.
A proactive, agile style-someone who can multitask, stay calm under pressure, and build strong journalist relationships over time.
Benefits & what you'll love about OAC
Hybrid flexibility: typically 3 days in office / 2 days from home (flexible arrangements available).
Discounted early learning: 50% off childcare for your own little ones.
Paid parental leave: support for both primary and secondary carers.
Extra leave options: option to purchase up to 2 weeks' additional leave.
Wellbeing: 2 Wellbeing Days a year and a confidential Employee Assistance Program (EAP) for you and your immediate family.
Recognition & community: Reward & Recognition program, service milestones and opportunities to contribute to initiatives that support children, families and communities.
Retail Discount Program: discounted online and in-store vouchers plus 500+ cashback offers.
Growth & pathways: structured learning, coaching and development pathways; career opportunities within OAC and the broader Bright Horizons Australia network.
About Only About Children (OAC)
Only About Children provides early childhood education and care across a campus network and is part of Bright Horizons Australia. We're guided by our HEART principles-Honesty, Excellence, Accountability, Respect and Teamwork-and a shared purpose to support children, families and communities.
OAC is a child safe organisation. A current Employee Working With Children Check is required for all roles (to be obtained prior to employment).
This is a permanent role based in St Leonards, partnering closely across the business and with specialist agencies.
Why this role matters
Your work will help families and communities feel confident in OAC - by shaping how our story is told in the market and ensuring our brand shows up with clarity, warmth and consistency. You'll play a pivotal role in building our reputation through earned, owned and paid media.
What you'll do (the work you'll be proud of)
Lead OAC's brand amplification through standout storytelling, engaging creative and proactive opportunities that build trust with families and communities.
Own PR and media relationships - developing proactive PR strategies to increase brand visibility and positive media coverage.
Deliver brand campaigns and advertorial partnerships that lift awareness and understanding of OAC's philosophy and offering-ensuring strong integration across channels.
Run influencer/ambassador partnerships that are authentic, genuine and increase brand awareness and reach within key family audiences.
Lead owned social and campus community engagement-creating and curating content and creative that consistent and on-brand and strengthens both awareness and advocacy.
Champion customer voice and brand experience by overseeing Google Review responses and online sentiment-turning feedback into learning, advocacy and improved reputation.
Operate as a calm, capable comms partner internally and externally - collaborating closely with senior leaders to align messaging, priorities and outcomes.
What success looks like in your first 6 months
Secure positive PR for the brand through earned + owned media: identify and execute opportunities to extend the brand narrative to our core family audience.
Brand campaign support: contribute to the delivery of a new brand advertising campaign, ensuring strong integration across channels and amplification across earned media channels.
Proactive PR engine: build momentum via media relationships and a consistent pipeline of newsworthy stories and angles.
Growth market/greenfields visibility: support local PR and storytelling for new or growing campuses through local, owned and earned media.
Own reputation management and crisis comms coordination - working closely with our external affairs agency to manage external affairs, align messaging, and deliver well-governed responses.
Support campus network with local storytelling opportunities across all channels
You'll thrive here if you bring
5+ years' experience in marketing, brand marketing, PR or communications.
Demonstrated capability in public relations, media engagement and brand storytelling, translating strategy into earned outcomes.
Experience managing influencers/ambassadors and external partnerships.
Strong understanding of content marketing, social media and integrated brand communications.
Confidence working with senior stakeholders and navigating media forums with sound judgement.
Comfort using marketing systems and "back-end" publishing-HubSpot and/or WordPress experience is highly regarded.
A proactive, agile style-someone who can multitask, stay calm under pressure, and build strong journalist relationships over time.
Benefits & what you'll love about OAC
Hybrid flexibility: typically 3 days in office / 2 days from home (flexible arrangements available).
Discounted early learning: 50% off childcare for your own little ones.
Paid parental leave: support for both primary and secondary carers.
Extra leave options: option to purchase up to 2 weeks' additional leave.
Wellbeing: 2 Wellbeing Days a year and a confidential Employee Assistance Program (EAP) for you and your immediate family.
Recognition & community: Reward & Recognition program, service milestones and opportunities to contribute to initiatives that support children, families and communities.
Retail Discount Program: discounted online and in-store vouchers plus 500+ cashback offers.
Growth & pathways: structured learning, coaching and development pathways; career opportunities within OAC and the broader Bright Horizons Australia network.
About Only About Children (OAC)
Only About Children provides early childhood education and care across a campus network and is part of Bright Horizons Australia. We're guided by our HEART principles-Honesty, Excellence, Accountability, Respect and Teamwork-and a shared purpose to support children, families and communities.
OAC is a child safe organisation. A current Employee Working With Children Check is required for all roles (to be obtained prior to employment).
