Verified Job
Marketing
Marketing Automation Specialist
Marketing
#43867
Remote / WFH
Aelum Consulting
Job Description
About Aelum Consulting
Aelum Consulting is a ServiceNow Premier Partner helping enterprises accelerate their digital transformation journeys through innovation, automation, and scalable solutions. We specialize in delivering tailored ServiceNow implementations that drive efficiency, enhance user experience, and create measurable business impact across industries.
About the Role
We are looking for a hands-on Marketing Specialist to support and execute B2B marketing initiatives across marketing automation, email campaigns, webinars, events, CRM management, and AI-powered marketing activities. The ideal candidate will be responsible for driving customer engagement, improving marketing processes, and supporting business growth through data-driven and innovative marketing programs.
Key Responsibilities
• Manage and optimize HubSpot CRM and marketing automation activities, including workflows, audience segmentation, lead management, landing pages, forms, nurture programs, and campaign tracking.
• Plan, execute, and optimize marketing campaigns across email, webinars, events, and digital channels to increase engagement, strengthen customer relationships, and support business objectives.
• Coordinate end-to-end webinar and event activities, including promotions, registrations, attendee communications, follow-ups, and performance analysis.
• Utilize AI tools and market research techniques to support audience targeting, content creation, campaign personalization, reporting, and marketing process improvements.
• Monitor marketing performance through campaign analytics, engagement metrics, CRM reporting, and customer insights, providing recommendations to improve effectiveness and ROI.
• Collaborate closely with Sales, Operations, and leadership teams to ensure alignment between marketing activities, customer engagement initiatives, and business goals.
• Maintain CRM data quality, marketing documentation, and campaign records while ensuring efficient execution of day-to-day marketing operations.
Requirements & Skills
• 3-5 years of experience in B2B Marketing, Marketing Automation, Campaign Management, Marketing Operations, or a related field.
• Hands-on experience with HubSpot CRM and Marketing Hub, including email marketing, automation workflows, audience segmentation, and campaign management.
• Experience planning and executing webinars, virtual events, field events, or marketing campaigns.
• Familiarity with LinkedIn Sales Navigator, CRM platforms, marketing tools, and digital marketing channels.
• Strong analytical, communication, stakeholder management, and project coordination skills.
• Experience using AI tools such as ChatGPT, Gemini, Claude, or similar platforms to enhance marketing activities.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Aelum Consulting is a ServiceNow Premier Partner helping enterprises accelerate their digital transformation journeys through innovation, automation, and scalable solutions. We specialize in delivering tailored ServiceNow implementations that drive efficiency, enhance user experience, and create measurable business impact across industries.
About the Role
We are looking for a hands-on Marketing Specialist to support and execute B2B marketing initiatives across marketing automation, email campaigns, webinars, events, CRM management, and AI-powered marketing activities. The ideal candidate will be responsible for driving customer engagement, improving marketing processes, and supporting business growth through data-driven and innovative marketing programs.
Key Responsibilities
• Manage and optimize HubSpot CRM and marketing automation activities, including workflows, audience segmentation, lead management, landing pages, forms, nurture programs, and campaign tracking.
• Plan, execute, and optimize marketing campaigns across email, webinars, events, and digital channels to increase engagement, strengthen customer relationships, and support business objectives.
• Coordinate end-to-end webinar and event activities, including promotions, registrations, attendee communications, follow-ups, and performance analysis.
• Utilize AI tools and market research techniques to support audience targeting, content creation, campaign personalization, reporting, and marketing process improvements.
• Monitor marketing performance through campaign analytics, engagement metrics, CRM reporting, and customer insights, providing recommendations to improve effectiveness and ROI.
• Collaborate closely with Sales, Operations, and leadership teams to ensure alignment between marketing activities, customer engagement initiatives, and business goals.
• Maintain CRM data quality, marketing documentation, and campaign records while ensuring efficient execution of day-to-day marketing operations.
Requirements & Skills
• 3-5 years of experience in B2B Marketing, Marketing Automation, Campaign Management, Marketing Operations, or a related field.
• Hands-on experience with HubSpot CRM and Marketing Hub, including email marketing, automation workflows, audience segmentation, and campaign management.
• Experience planning and executing webinars, virtual events, field events, or marketing campaigns.
• Familiarity with LinkedIn Sales Navigator, CRM platforms, marketing tools, and digital marketing channels.
• Strong analytical, communication, stakeholder management, and project coordination skills.
• Experience using AI tools such as ChatGPT, Gemini, Claude, or similar platforms to enhance marketing activities.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
