Marketing and Community Engagement Manager

MARKETING AND COMMUNITY ENGAGEMENT MANAGER

Are you a dynamic storyteller and community connector with a passion for the arts? The Royal Winnipeg Ballet is seeking a creative and strategic Marketing and Community Engagement Manager to elevate our brand, engage diverse audiences, and strengthen our community impact. This is an exciting opportunity to join an iconic cultural institution and play a pivotal role in shaping how we share our story with audiences, students, and communities.

ABOUT US

The Royal Winnipeg Ballet enriches the human experience by teaching, creating, and performing outstanding dance. Located in the heart of downtown Winnipeg, the RWB plays an integral role in the city’s vibrant arts community. Founded in 1+3+, the RWB holds the double distinction of being Canada’s premiere ballet company and the longest continuously operating ballet company in North America. In 1+53, the Company received its royal title, the first granted under the reign of Queen Elizabeth II.

The RWB is a leader, renowned for classical ballet and for pushing the boundaries of dance, including through the prestigious RWB School and its Professional and Recreational divisions. A fully integrated company and school, the RWB builds on strengths, challenges conventions, inspires artists, moves audiences, and builds connections locally and globally that unite us all through the universal language of dance.

THE ROLE

As the Marketing and Community Engagement Manager, you will optimize day-to-day marketing deliverables while spearheading community initiatives that enhance the RWB brand and impact. In this role, you are central in coordinating partnership activations, overseeing community outreach programs, and driving initiatives that expand the RWB presence in the community. You will collaborate with departments and external stakeholders to drive audience engagement, encourage School enrollment, and foster community relationships.

KEY DUTIES

MARKETING COMMUNICATIONS

Develop and execute marketing campaigns to promote performances, drive School enrollment, and enhance community engagement and patron experience.
Oversee day-to-day marketing activities, including digital content creation, social media strategy, email marketing, and advertising.
Write and edit marketing materials, website content, and promotional collateral.
Collaborate across departments to ensure cohesive branding and messaging across all platforms.
Analyze marketing performance and audience engagement data to optimize strategy and growth.
COMMUNITY ENGAGEMENT PARTNERSHIPS

Coordinate and execute partnership activations at performances and special events.
Build and maintain relationships with community organizations, cultural groups, and local businesses to enhance engagement efforts.
Lead outreach programming that brings RWB performances, workshops, and initiatives into diverse communities.
Create inclusive programming opportunities in collaboration with schools, arts organizations, and underrepresented communities.
EVENT COORDINATION

Support planning and execution of community-focused events, including pre-show chats, meet-and-greets, and interactive experiences.
Support the facilitation of RWB spaces for use by community groups for their programming.
Represent the RWB at external events to strengthen relationships and increase brand awareness.
Ensure engagement efforts align with RWB’s commitment to diversity, equity, and inclusion.
ADMINISTRATION

Develop reports on marketing and community engagement initiatives, tracking key performance metrics.
Maintain an organized database of community partners and stakeholders.
Assist with the coordination of front-of-house activities for performances and special events.
Manage budgets related to marketing campaigns and community engagement projects. Read more