Verified Job
Marketing
Marketing amp Communications Specialist
Marketing
#435144
Remote / WFH
Job Description
Culpan Industries is a leader in designing, manufacturing and selling quality commercial furniture, joinery and fabricated metal products.
Our family-owned business is passionate about our customers and proud to be an Australian manufacturer with a unique capability to make products from both metal and melamine in our Melbourne factories. We are a values-driven business and pride ourselves on working closely with our customers to understand their needs and develop solutions that help them succeed. We have a strong and dedicated team and a long list of customers, many of whom are household names, and we have ambitious plans for growth.
A key part of our plan is to engage an experienced Marketing & Communications Specialist who can elevate our online presence and create compelling marketing communications and materials to promote our products and increase customer engagement to grow sales and enhance our brand across key markets.
Key Responsibilities of the role
We are looking for an all-rounder to help us develop marketing plans to promote our products
Develop communications and marketing materials to present a consistent image of our business and our brands in all stakeholder communications, both internal and external
Prepare collateral including product catalogues, brochures, case studies and pricelists
Keep an image database of current projects, which may include photographs or renderings (basic photography skills would be advantageous)
Update and maintain our websites with up-to-date product information and relevant blog content, and use SEO strategies to keep us in top search results
Knowledge of E-Commerce platforms is advantageous, but not a necessity
About you
Relevant degree in Marketing or Digital Design/Marketing
Experience in digital marketing, product marketing or equivalent, including experience creating clear and professional marketing collateral
Demonstrated capabilities in writing and editing content that communicates and informs
Understanding of social media strategy and web platforms, SEO, data analytics, and Adobe programs (or similar) is an advantage, as is any experience you may have in graphic design
You will be hard working and detail orientated with exceptional communication skills
You will be comfortable working autonomously and within a team
Our family-owned business is passionate about our customers and proud to be an Australian manufacturer with a unique capability to make products from both metal and melamine in our Melbourne factories. We are a values-driven business and pride ourselves on working closely with our customers to understand their needs and develop solutions that help them succeed. We have a strong and dedicated team and a long list of customers, many of whom are household names, and we have ambitious plans for growth.
A key part of our plan is to engage an experienced Marketing & Communications Specialist who can elevate our online presence and create compelling marketing communications and materials to promote our products and increase customer engagement to grow sales and enhance our brand across key markets.
Key Responsibilities of the role
We are looking for an all-rounder to help us develop marketing plans to promote our products
Develop communications and marketing materials to present a consistent image of our business and our brands in all stakeholder communications, both internal and external
Prepare collateral including product catalogues, brochures, case studies and pricelists
Keep an image database of current projects, which may include photographs or renderings (basic photography skills would be advantageous)
Update and maintain our websites with up-to-date product information and relevant blog content, and use SEO strategies to keep us in top search results
Knowledge of E-Commerce platforms is advantageous, but not a necessity
About you
Relevant degree in Marketing or Digital Design/Marketing
Experience in digital marketing, product marketing or equivalent, including experience creating clear and professional marketing collateral
Demonstrated capabilities in writing and editing content that communicates and informs
Understanding of social media strategy and web platforms, SEO, data analytics, and Adobe programs (or similar) is an advantage, as is any experience you may have in graphic design
You will be hard working and detail orientated with exceptional communication skills
You will be comfortable working autonomously and within a team
