Verified Job
Marketing
Marketing Advisor (12-Month Term)
Marketing
#37555
Remote / WFH
ATCO Corporate
Job Description
On a daily basis, you’ll...
Ownership of Brand Portfolios
Opportunity Identification: Identify and optimize acquisition and repeat purchase campaigns through data driven insights, performance analysis and market trends.
Strategic Positioning: Drive adoption by aiding the creation of a strong brand identity, ensuring differentiated and consistent messaging across growth marketing channels.
Customer Experience Optimization: Lead the enhancement of the customer journey by identifying key touchpoints and pain points within the current journey. Utilize customer feedback, analytics, and best practices to strategize improvements while collaborating cross-functionally to implement strategies.
Strategic Planning
Annual Planning: Support the Marketing Manager, Strategy & Planning by aiding the development of the annual marketing strategy and marketing calendar, providing thoughtful recommendations as to how to achieve business plan growth and acquisition goals set for the year ahead.
Project Management: Accountable for end-to-end project management of all acquisition-focused campaigns and projects, delivering campaigns on time and budget, and keeping stakeholders informed of progress, risks, and dependencies along the way.
Go-to-Market Planning: Work cross-functionally with internal teams and agency partners to develop and implement campaign go-to-market plans, ensuring that campaign objectives ladder up to the overarching marketing strategy and business plan objectives.
Stakeholder Management & Ambassadorship
Stakeholder Management: Build trust and credibility with internal stakeholders to align on growth and acquisition priorities, influence decision-making, drive cross functional collaboration for seamless execution
Marketing Thought Leadership: Act as a trusted advisor, providing guidance and recommendations to leadership and stakeholders based on market insights and conditions, industry best practices, data-driven analytics and performance.
Team Ambassadorship: Act as the brand and marketing champion, driving values and mission of the team while fostering a positive and collaborative environment.
Performance Analysis: Responsible for maintaining a sound understanding of business and campaign performance, working with digital teams and agency partners to remain abreast of acquisition campaign effectiveness, and identifying areas for optimization and further growth.
Interpretation: Analyze campaign results to extract actionable insights to inform future marketing strategies
Reporting: Prepare and facilitate campaign and monthly brand performance reporting to stakeholder groups and the broader marketing team. Work with R&A and channel teams to ensure accurate attribution and measurement across channels.
KPI Ownership: Ownership and maintain a sound understanding of acquisition KPI’s
Reporting and Analytics
Performance Analysis: Responsible for maintaining a sound understanding of business and campaign performance, working with digital teams and agency partners to remain abreast of acquisition campaign effectiveness, and identifying areas for optimization and further growth.
Interpretation: Analyze campaign results to extract actionable insights to inform future marketing strategies
Reporting: Prepare and facilitate campaign and monthly brand performance reporting to stakeholder groups and the broader marketing team. Work with R&A and channel teams to ensure accurate attribution and measurement across channels.
KPI Ownership: Ownership and maintain a sound understanding of acquisition KPI’s
Who you are:
A trailblazer, who challenges the conventional
Dedicated and passionate about your craft
An energetic team player
What you have:
Post-secondary education in marketing.
2-5 years’ experience working within a marketing generalist, marketing advisory or Marketing PM role
Proven track record leading cross functional teams in the development and implementation of large-scale, multi-channel campaigns
Ability to identify target audience preferences, market trends and competitor activities to aid strategic recommendations
Highly organized in managing campaign documentation: workback schedules, go-to-market plans, briefs and marketing calendars
Effective at building stakeholder rapport, and comfortable acting within an advisory capacity leading marketing relationship
Sound understanding of marketing analytics, KPI tracking and performance interpretation
Broad knowledge in channel marketing tactics
Self-directed, proactive and able to define and execute projects independently
Demonstrated ability to work collaboratively within a fast-paced team environment.
Comfortable with job duties that will morph as the business grows and include “other duties as assigned”
Why ATCO Energy?
If you’re not yet convinced that working at ATCO Energy could be the smartest decision you ever made, we also offer:*
Competitive compensation, pension matching, and employee share options.
Volunteering (during work hours) program and charitable donation matching.
Hybrid work schedule, meeting-free Fridays, and Work from Anywhere August!
Wellness and psychologist coverage up to $3,000 per family
Fertility Drugs & Treatment Benefits
Adoption benefits
Flexible public holidays
Your birthday off
So much more!
This role is located at... Calgary
At ATCO Energy we’re purpose-driven to help customers feel comfortable and confident in their homes. Every day, we lean on our core values to shape the future of our industry with our trailblazing spirit in a fast-paced and agile environment. We make diversity, equity, and inclusion a top priority as we recruit team members who thrive in an environment of collaborative problem-solving and share a desire to make a difference.
Ownership of Brand Portfolios
Opportunity Identification: Identify and optimize acquisition and repeat purchase campaigns through data driven insights, performance analysis and market trends.
Strategic Positioning: Drive adoption by aiding the creation of a strong brand identity, ensuring differentiated and consistent messaging across growth marketing channels.
Customer Experience Optimization: Lead the enhancement of the customer journey by identifying key touchpoints and pain points within the current journey. Utilize customer feedback, analytics, and best practices to strategize improvements while collaborating cross-functionally to implement strategies.
Strategic Planning
Annual Planning: Support the Marketing Manager, Strategy & Planning by aiding the development of the annual marketing strategy and marketing calendar, providing thoughtful recommendations as to how to achieve business plan growth and acquisition goals set for the year ahead.
Project Management: Accountable for end-to-end project management of all acquisition-focused campaigns and projects, delivering campaigns on time and budget, and keeping stakeholders informed of progress, risks, and dependencies along the way.
Go-to-Market Planning: Work cross-functionally with internal teams and agency partners to develop and implement campaign go-to-market plans, ensuring that campaign objectives ladder up to the overarching marketing strategy and business plan objectives.
Stakeholder Management & Ambassadorship
Stakeholder Management: Build trust and credibility with internal stakeholders to align on growth and acquisition priorities, influence decision-making, drive cross functional collaboration for seamless execution
Marketing Thought Leadership: Act as a trusted advisor, providing guidance and recommendations to leadership and stakeholders based on market insights and conditions, industry best practices, data-driven analytics and performance.
Team Ambassadorship: Act as the brand and marketing champion, driving values and mission of the team while fostering a positive and collaborative environment.
Performance Analysis: Responsible for maintaining a sound understanding of business and campaign performance, working with digital teams and agency partners to remain abreast of acquisition campaign effectiveness, and identifying areas for optimization and further growth.
Interpretation: Analyze campaign results to extract actionable insights to inform future marketing strategies
Reporting: Prepare and facilitate campaign and monthly brand performance reporting to stakeholder groups and the broader marketing team. Work with R&A and channel teams to ensure accurate attribution and measurement across channels.
KPI Ownership: Ownership and maintain a sound understanding of acquisition KPI’s
Reporting and Analytics
Performance Analysis: Responsible for maintaining a sound understanding of business and campaign performance, working with digital teams and agency partners to remain abreast of acquisition campaign effectiveness, and identifying areas for optimization and further growth.
Interpretation: Analyze campaign results to extract actionable insights to inform future marketing strategies
Reporting: Prepare and facilitate campaign and monthly brand performance reporting to stakeholder groups and the broader marketing team. Work with R&A and channel teams to ensure accurate attribution and measurement across channels.
KPI Ownership: Ownership and maintain a sound understanding of acquisition KPI’s
Who you are:
A trailblazer, who challenges the conventional
Dedicated and passionate about your craft
An energetic team player
What you have:
Post-secondary education in marketing.
2-5 years’ experience working within a marketing generalist, marketing advisory or Marketing PM role
Proven track record leading cross functional teams in the development and implementation of large-scale, multi-channel campaigns
Ability to identify target audience preferences, market trends and competitor activities to aid strategic recommendations
Highly organized in managing campaign documentation: workback schedules, go-to-market plans, briefs and marketing calendars
Effective at building stakeholder rapport, and comfortable acting within an advisory capacity leading marketing relationship
Sound understanding of marketing analytics, KPI tracking and performance interpretation
Broad knowledge in channel marketing tactics
Self-directed, proactive and able to define and execute projects independently
Demonstrated ability to work collaboratively within a fast-paced team environment.
Comfortable with job duties that will morph as the business grows and include “other duties as assigned”
Why ATCO Energy?
If you’re not yet convinced that working at ATCO Energy could be the smartest decision you ever made, we also offer:*
Competitive compensation, pension matching, and employee share options.
Volunteering (during work hours) program and charitable donation matching.
Hybrid work schedule, meeting-free Fridays, and Work from Anywhere August!
Wellness and psychologist coverage up to $3,000 per family
Fertility Drugs & Treatment Benefits
Adoption benefits
Flexible public holidays
Your birthday off
So much more!
This role is located at... Calgary
At ATCO Energy we’re purpose-driven to help customers feel comfortable and confident in their homes. Every day, we lean on our core values to shape the future of our industry with our trailblazing spirit in a fast-paced and agile environment. We make diversity, equity, and inclusion a top priority as we recruit team members who thrive in an environment of collaborative problem-solving and share a desire to make a difference.
