Verified Job
Digital Marketing
Manager Product Marketing IT 812 yrs
Digital Marketing
#349972
Remote / WFH
Job Description
Own the content strategy and deliver sales content in form of solution pages, solution briefs, blogs, webinars, white papers, presentations, etc.
This will need to create in-depth planning and calendar for blogging, videos, and brand content.
• Understand the competitive space and use that info to differentiate our products and solutions in the market.
• Social media management and work with designers, sales, presales, product teams to leverage it effectively through organic and sponsored campaigns.
• Track and report on marketing initiatives and suggest optimization methods.
• Build and engage with a community of customers and empower marketing efforts in the community to increase revenue from existing accounts. This will require collaborating with the product team very closely.
• Plan customerfacing initiatives such as growing customer reviews on reviews sites such as G2, Capterra, etc., and developing customer success stories.
• Track and report on all customer marketing initiatives as well as engagement metrics.
• Create positioning and messaging for target personas and industries that demonstrate an understanding of their key business problems and pain points through wellarticulated value propositions
This will need to create in-depth planning and calendar for blogging, videos, and brand content.
• Understand the competitive space and use that info to differentiate our products and solutions in the market.
• Social media management and work with designers, sales, presales, product teams to leverage it effectively through organic and sponsored campaigns.
• Track and report on marketing initiatives and suggest optimization methods.
• Build and engage with a community of customers and empower marketing efforts in the community to increase revenue from existing accounts. This will require collaborating with the product team very closely.
• Plan customerfacing initiatives such as growing customer reviews on reviews sites such as G2, Capterra, etc., and developing customer success stories.
• Track and report on all customer marketing initiatives as well as engagement metrics.
• Create positioning and messaging for target personas and industries that demonstrate an understanding of their key business problems and pain points through wellarticulated value propositions
