Manager- Performance & Insights

Key Skills: Ab Testing, Performance Marketing, Campaign Analysis, CRM, B2B Marketing Campaigns, Campaign, Paid Media, Digital Marketing, Demandbase

Roles and Responsibilities:
• Oversee performance marketing campaigns across platforms including search, social, CTV, display, and video.
• Continuously review and optimize marketing efforts to align with business goals and KPIs.
• Analyze campaign performance metrics and prepare actionable insights and reports.
• Design and execute A/B testing strategies to improve targeting, messaging, and conversion rates.
• Collaborate with analytics, CRM, and automation teams to ensure end-to-end data integrity and consistency.
• Conduct competitive and market research to uncover trends and inform strategy.
• Create and maintain campaign dashboards, templates, and performance reports for stakeholders.

Skills Required:
• A/B Testing and Experimentation
• Campaign Performance Analysis & Reporting
• Paid Media Management (Google Ads, LinkedIn Ads, Programmatic Platforms)
• CRM Tools (e.g., Salesforce, HubSpot)
• Marketing Automation Tools (e.g., Marketo, Pardot)
• Data Analytics Tools (Excel, Google Analytics, Adobe Analytics)
• Dashboard & Visualization Tools (Tableau, Power BI, Looker)
• B2B Marketing Campaign Planning & Execution
• Performance Marketing (Search, Social, Display, Video, CTV)
• Budget Allocation & ROI Optimization
• Demand Generation & Account-Based Marketing (ABM)
• Familiarity with Demandbase or similar ABM platforms

Education: Bachelor's Degree in related field