Verified Job
Digital Marketing
Manager, Influencer Digital Marketing
Digital Marketing
#57521
Remote / WFH
Warner Music Group
Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Manager, Influencer Digital Marketing
A little bit about our team:
The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Your role:
This role plays a key part in identifying rising digital tastemakers, activating influencer partnerships across platforms (especially TikTok and Instagram), and helping artists build lasting cultural relevance online.
Here you’ll get to:
Plan and execute influencer marketing campaigns for artists across Atlantic Music Group’s roster.
Use analytical tools to identify patterns in user behavior and make informed campaign recommendations based on data findings (trend forecasting, campaign abnormalities)
Identify and maintain relationships with relevant influencers, tastemakers, and culturally-aligned content creators.
Create owned and operated channels by applying knowledge in algorithms and trends
Support the development of campaign briefs tailored to each song or artist, ensuring influencer content is aligned with tone and artist identity.
Track emerging trends and viral challenges online, flagging opportunities for proactive creator outreach.
Manage campaign logistics, including tracking outreach and coordinating product/mailings when relevant.
Monitor and report on influencer campaign performance using tools like Creator Core, Cobrand, and internal metrics dashboards.
Collaborate closely with artists’ product managers, A&R, creative teams, and external agencies to align on campaign goals and timelines.
Support influencer onboarding for in-person activations, video shoots, listening sessions, and community-driven initiatives.
About you:
2-3 years of experience in influencer marketing, digital marketing, or a related field
Familiarity with all genres; pop, rock, country, hip-hop and rap as well as experience with online communities, and relevant creators across TikTok, YouTube, Instagram, and emerging platforms.
Excellent written and verbal communication skills with a knack for compelling pitch emails and campaign briefs.
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Manager, Influencer Digital Marketing
A little bit about our team:
The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Your role:
This role plays a key part in identifying rising digital tastemakers, activating influencer partnerships across platforms (especially TikTok and Instagram), and helping artists build lasting cultural relevance online.
Here you’ll get to:
Plan and execute influencer marketing campaigns for artists across Atlantic Music Group’s roster.
Use analytical tools to identify patterns in user behavior and make informed campaign recommendations based on data findings (trend forecasting, campaign abnormalities)
Identify and maintain relationships with relevant influencers, tastemakers, and culturally-aligned content creators.
Create owned and operated channels by applying knowledge in algorithms and trends
Support the development of campaign briefs tailored to each song or artist, ensuring influencer content is aligned with tone and artist identity.
Track emerging trends and viral challenges online, flagging opportunities for proactive creator outreach.
Manage campaign logistics, including tracking outreach and coordinating product/mailings when relevant.
Monitor and report on influencer campaign performance using tools like Creator Core, Cobrand, and internal metrics dashboards.
Collaborate closely with artists’ product managers, A&R, creative teams, and external agencies to align on campaign goals and timelines.
Support influencer onboarding for in-person activations, video shoots, listening sessions, and community-driven initiatives.
About you:
2-3 years of experience in influencer marketing, digital marketing, or a related field
Familiarity with all genres; pop, rock, country, hip-hop and rap as well as experience with online communities, and relevant creators across TikTok, YouTube, Instagram, and emerging platforms.
Excellent written and verbal communication skills with a knack for compelling pitch emails and campaign briefs.
