Startup platform helping students discover their strengths choose the right subjects and build successful futures We combine scientific assessments expert guidance and technology to bring clarity and confidence to a student s career journey We are seeking a creative and execution-driven Marketing Manager to amplify our brand accelerate outreach in schools and connect deeply with students and parents Role Overview You will lead digital and on-ground marketing initiatives that build awareness generate leads and drive engagement across our B2B schools and B2C students parents segments This is a high-ownership role designed for someone who is excited to build a brand from the ground up Key Responsibilities Growth Strategy- Develop customer acquisition strategies focused on schools parents and students- Conduct target audience research and define positioning strategies- Manage marketing budgets and monitor ROI metricsCampaigns Content- Plan and execute marketing campaigns across social media performance marketing blogs and email- Build and manage high-impact activations including webinars career talks workshops and student events- Design content and promotional creatives - videos posters landing pages success stories etc Collaboration Execution- Work closely with Sales Career Experts Product teams to support lead conversion- Manage creative partners freelancers and event vendors when required- Create Referral program for Students- Drive partnerships influencer collaborations and presence at school fairs and education eventsQualifications Skills -