Verified Job
Digital Marketing
Manager, Digital Analytics
Digital Marketing
#790172
Remote / WFH
Victoria’s Secret
Job Description
Qualifications
This role is ideal for a technically deep, business-oriented analytics leader who can operate as both strategic partner and technical authority, driving impact at the intersection of data, marketing, and customer experience
Own and evolve marketing analytics strategy and implementation across:
Adobe Web SDK and App SDK
Adobe Tags (Adobe Launch) and Adobe Data Collection
Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)
Adobe Edge Network and Real-Time CDP event forwarding
High curiosity, strong problem-solving skills, and passion for digital analytics
7–9 years experience in digital analytics or quantitative analysis for digital products
4+ years of hands-on experience with Adobe Analytics
4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
Strong understanding of:
Web analytics and tag management ecosystems
Front-end pixel implementation and JavaScript
Back-end Conversion APIs (CAPI)
Data layers, XDM schemas, and event-based architecture
Proven experience acting as a technical owner in a production analytics environment
Demonstrated ability to make independent, risk-aware decisions under pressure
Experience managing teams and influencing cross-functional stakeholders
Strong familiarity with eCommerce KPIs and digital marketing ecosystems
Excellent communication skills (technical and business translation)
Experience with JIRA and Agile / DevOps environments
Product Management experience in Agile or DevOps environments
B2C eCommerce experience (retail, beauty, fashion, apparel)
Experience leading global or distributed analytics teams
Proven ability to mature analytics operations and measurement frameworks
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws
Benefits
Minimum Salary: $112,700.00
Maximum Salary: $153,720.00
VS&Co provides a range of compensation for this role as shown
Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors
Responsibilities
This is a U.S.-based, hybrid role with direct and indirect team leadership and end-to-end technical ownership
This role serves as the single-threaded owner of digital analytics for marketing and media integrations—accountable for data capture strategy, implementation quality, and production stability
This leader sets direction, makes critical decisions, and ensures seamless execution across internal teams and external partners
As the primary liaison to Marketing, Media, and Growth teams, you will translate campaign strategies and business objectives into scalable, accurate data capture and measurement frameworks
In parallel, you will partner closely with engineering and implementation teams to ensure those requirements are executed with precision
This role operates within a global delivery model, with direct or indirect ownership of offshore (BLR) resources responsible for execution
While work may be distributed, accountability sits fully with this role to ensure consistency, quality, and operational rigor
Technical Ownership & Business Integration Leadership
Serve as the single accountable owner for digital analytics across marketing and media integrations
Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
Adobe Experience Cloud Leadership
Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
Instrumentation, Integration, and Debugging
Lead front-end pixel implementations with strong JavaScript expertise
Partner with engineering teams on back-end Conversion API (CAPI) integrations
Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
Validate, triage, and debug analytics implementations across web and mobile apps
Diagnose and resolve discrepancies across platforms, vendors, and datasets
Analytics Operations and Governance
Establish and enforce operational standards, including:
Tagging documentation
Data QA and validation frameworks
Release management and version control practices
Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals
Strategy, Insights, and Stakeholder Partnership
Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
Translate complex analytics concepts into clear business implications to influence decision-making
Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
Drive alignment between business strategy, measurement frameworks, and technical execution
Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
Maintain strong vendor relationships and guide external integration partners
Directly manage and coach analysts, fostering growth in analytical thinking and business context
Conduct performance reviews, career development planning, and continuous upskilling
Encourage root-cause analysis and elevate work beyond reporting into insight generation
Establish structured approaches for delivering clear, compelling data narratives
Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies
Job description
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
Your Role
We are seeking a Manager, Digital Analytics to join our Global Digital Analytics team, owning marketing integrations and digital data strategy across the business. This is a U.S.-based, hybrid role with direct and indirect team leadership and end-to-end technical ownership.
This role serves as the single-threaded owner of digital analytics for marketing and media integrations—accountable for data capture strategy, implementation quality, and production stability. This leader sets direction, makes critical decisions, and ensures seamless execution across internal teams and external partners.
As the primary liaison to Marketing, Media, and Growth teams, you will translate campaign strategies and business objectives into scalable, accurate data capture and measurement frameworks. In parallel, you will partner closely with engineering and implementation teams to ensure those requirements are executed with precision.
This role operates within a global delivery model, with direct or indirect ownership of offshore (BLR) resources responsible for execution. While work may be distributed, accountability sits fully with this role to ensure consistency, quality, and operational rigor.
This role is ideal for a technically deep, business-oriented analytics leader who can operate as both strategic partner and technical authority, driving impact at the intersection of data, marketing, and customer experience.
Your Impact
Technical Ownership & Business Integration Leadership
• Serve as the single accountable owner for digital analytics across marketing and media integrations
• Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
• Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
• Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
• Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
• Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
Adobe Experience Cloud Leadership
• Own and evolve marketing analytics strategy and implementation across:
• Adobe Web SDK and App SDK
• Adobe Tags (Adobe Launch) and Adobe Data Collection
• Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)
• Adobe Edge Network and Real-Time CDP event forwarding
• Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
Instrumentation, Integration, and Debugging
• Lead front-end pixel implementations with strong JavaScript expertise
• Partner with engineering teams on back-end Conversion API (CAPI) integrations
• Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
• Validate, triage, and debug analytics implementations across web and mobile apps
• Diagnose and resolve discrepancies across platforms, vendors, and datasets
Analytics Operations and Governance
• Establish and enforce operational standards, including:
• Tagging documentation
• Data QA and validation frameworks
• Release management and version control practices
• Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
• Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals
Strategy, Insights, and Stakeholder Partnership
• Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
• Translate complex analytics concepts into clear business implications to influence decision-making
• Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
• Drive alignment between business strategy, measurement frameworks, and technical execution
• Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
• Maintain strong vendor relationships and guide external integration partners
People Leadership and Development
• Directly manage and coach analysts, fostering growth in analytical thinking and business context
• Conduct performance reviews, career development planning, and continuous upskilling
• Encourage root-cause analysis and elevate work beyond reporting into insight generation
• Establish structured approaches for delivering clear, compelling data narratives
• Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies
Click here for benefit details related to this position.
Minimum Salary: $112,700.00
Maximum Salary: $153,720.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
• High curiosity, strong problem-solving skills, and passion for digital analytics
• 7–9 years experience in digital analytics or quantitative analysis for digital products
• 4+ years of hands-on experience with Adobe Analytics
• 4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
• Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
• Strong understanding of:
• Web analytics and tag management ecosystems
• Front-end pixel implementation and JavaScript
• Back-end Conversion APIs (CAPI)
• Data layers, XDM schemas, and event-based architecture
• Proven experience acting as a technical owner in a production analytics environment
• Demonstrated ability to make independent, risk-aware decisions under pressure
• Experience managing teams and influencing cross-functional stakeholders
• Strong familiarity with eCommerce KPIs and digital marketing ecosystems
• Excellent communication skills (technical and business translation)
• Experience with JIRA and Agile / DevOps environments
• Product Management experience in Agile or DevOps environments
• B2C eCommerce experience (retail, beauty, fashion, apparel)
• Experience leading global or distributed analytics teams
• Proven ability to mature analytics operations and measurement frameworks
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, ****** orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
This role is ideal for a technically deep, business-oriented analytics leader who can operate as both strategic partner and technical authority, driving impact at the intersection of data, marketing, and customer experience
Own and evolve marketing analytics strategy and implementation across:
Adobe Web SDK and App SDK
Adobe Tags (Adobe Launch) and Adobe Data Collection
Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)
Adobe Edge Network and Real-Time CDP event forwarding
High curiosity, strong problem-solving skills, and passion for digital analytics
7–9 years experience in digital analytics or quantitative analysis for digital products
4+ years of hands-on experience with Adobe Analytics
4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
Strong understanding of:
Web analytics and tag management ecosystems
Front-end pixel implementation and JavaScript
Back-end Conversion APIs (CAPI)
Data layers, XDM schemas, and event-based architecture
Proven experience acting as a technical owner in a production analytics environment
Demonstrated ability to make independent, risk-aware decisions under pressure
Experience managing teams and influencing cross-functional stakeholders
Strong familiarity with eCommerce KPIs and digital marketing ecosystems
Excellent communication skills (technical and business translation)
Experience with JIRA and Agile / DevOps environments
Product Management experience in Agile or DevOps environments
B2C eCommerce experience (retail, beauty, fashion, apparel)
Experience leading global or distributed analytics teams
Proven ability to mature analytics operations and measurement frameworks
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws
Benefits
Minimum Salary: $112,700.00
Maximum Salary: $153,720.00
VS&Co provides a range of compensation for this role as shown
Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors
Responsibilities
This is a U.S.-based, hybrid role with direct and indirect team leadership and end-to-end technical ownership
This role serves as the single-threaded owner of digital analytics for marketing and media integrations—accountable for data capture strategy, implementation quality, and production stability
This leader sets direction, makes critical decisions, and ensures seamless execution across internal teams and external partners
As the primary liaison to Marketing, Media, and Growth teams, you will translate campaign strategies and business objectives into scalable, accurate data capture and measurement frameworks
In parallel, you will partner closely with engineering and implementation teams to ensure those requirements are executed with precision
This role operates within a global delivery model, with direct or indirect ownership of offshore (BLR) resources responsible for execution
While work may be distributed, accountability sits fully with this role to ensure consistency, quality, and operational rigor
Technical Ownership & Business Integration Leadership
Serve as the single accountable owner for digital analytics across marketing and media integrations
Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
Adobe Experience Cloud Leadership
Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
Instrumentation, Integration, and Debugging
Lead front-end pixel implementations with strong JavaScript expertise
Partner with engineering teams on back-end Conversion API (CAPI) integrations
Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
Validate, triage, and debug analytics implementations across web and mobile apps
Diagnose and resolve discrepancies across platforms, vendors, and datasets
Analytics Operations and Governance
Establish and enforce operational standards, including:
Tagging documentation
Data QA and validation frameworks
Release management and version control practices
Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals
Strategy, Insights, and Stakeholder Partnership
Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
Translate complex analytics concepts into clear business implications to influence decision-making
Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
Drive alignment between business strategy, measurement frameworks, and technical execution
Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
Maintain strong vendor relationships and guide external integration partners
Directly manage and coach analysts, fostering growth in analytical thinking and business context
Conduct performance reviews, career development planning, and continuous upskilling
Encourage root-cause analysis and elevate work beyond reporting into insight generation
Establish structured approaches for delivering clear, compelling data narratives
Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies
Job description
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
Your Role
We are seeking a Manager, Digital Analytics to join our Global Digital Analytics team, owning marketing integrations and digital data strategy across the business. This is a U.S.-based, hybrid role with direct and indirect team leadership and end-to-end technical ownership.
This role serves as the single-threaded owner of digital analytics for marketing and media integrations—accountable for data capture strategy, implementation quality, and production stability. This leader sets direction, makes critical decisions, and ensures seamless execution across internal teams and external partners.
As the primary liaison to Marketing, Media, and Growth teams, you will translate campaign strategies and business objectives into scalable, accurate data capture and measurement frameworks. In parallel, you will partner closely with engineering and implementation teams to ensure those requirements are executed with precision.
This role operates within a global delivery model, with direct or indirect ownership of offshore (BLR) resources responsible for execution. While work may be distributed, accountability sits fully with this role to ensure consistency, quality, and operational rigor.
This role is ideal for a technically deep, business-oriented analytics leader who can operate as both strategic partner and technical authority, driving impact at the intersection of data, marketing, and customer experience.
Your Impact
Technical Ownership & Business Integration Leadership
• Serve as the single accountable owner for digital analytics across marketing and media integrations
• Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
• Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
• Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
• Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
• Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
Adobe Experience Cloud Leadership
• Own and evolve marketing analytics strategy and implementation across:
• Adobe Web SDK and App SDK
• Adobe Tags (Adobe Launch) and Adobe Data Collection
• Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA)
• Adobe Edge Network and Real-Time CDP event forwarding
• Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
Instrumentation, Integration, and Debugging
• Lead front-end pixel implementations with strong JavaScript expertise
• Partner with engineering teams on back-end Conversion API (CAPI) integrations
• Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
• Validate, triage, and debug analytics implementations across web and mobile apps
• Diagnose and resolve discrepancies across platforms, vendors, and datasets
Analytics Operations and Governance
• Establish and enforce operational standards, including:
• Tagging documentation
• Data QA and validation frameworks
• Release management and version control practices
• Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
• Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals
Strategy, Insights, and Stakeholder Partnership
• Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
• Translate complex analytics concepts into clear business implications to influence decision-making
• Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
• Drive alignment between business strategy, measurement frameworks, and technical execution
• Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
• Maintain strong vendor relationships and guide external integration partners
People Leadership and Development
• Directly manage and coach analysts, fostering growth in analytical thinking and business context
• Conduct performance reviews, career development planning, and continuous upskilling
• Encourage root-cause analysis and elevate work beyond reporting into insight generation
• Establish structured approaches for delivering clear, compelling data narratives
• Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies
Click here for benefit details related to this position.
Minimum Salary: $112,700.00
Maximum Salary: $153,720.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
• High curiosity, strong problem-solving skills, and passion for digital analytics
• 7–9 years experience in digital analytics or quantitative analysis for digital products
• 4+ years of hands-on experience with Adobe Analytics
• 4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
• Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
• Strong understanding of:
• Web analytics and tag management ecosystems
• Front-end pixel implementation and JavaScript
• Back-end Conversion APIs (CAPI)
• Data layers, XDM schemas, and event-based architecture
• Proven experience acting as a technical owner in a production analytics environment
• Demonstrated ability to make independent, risk-aware decisions under pressure
• Experience managing teams and influencing cross-functional stakeholders
• Strong familiarity with eCommerce KPIs and digital marketing ecosystems
• Excellent communication skills (technical and business translation)
• Experience with JIRA and Agile / DevOps environments
• Product Management experience in Agile or DevOps environments
• B2C eCommerce experience (retail, beauty, fashion, apparel)
• Experience leading global or distributed analytics teams
• Proven ability to mature analytics operations and measurement frameworks
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, ****** orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
