Verified Job
Marketing
Lifecycle Marketing Manager
Marketing
#619708
Remote / WFH
Job Description
Location
Sydney NSW•Hybrid work
Benefits
Pulled from the full job description
Parental leave
Employee assistance program
Paid volunteer leave
Birthday leave
Full job description
About Ticketek Entertainment Group
Ticketek Entertainment Group is a global fan experience company that tickets, promotes and delivers live experiences impossible to forget. In a distracted world where nothing beats real human moments, We makes life better live!
Our Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value added services, Event promoting, with businesses across Sport (TEG Sport), Touring (TEG Touring) and Family Experiences (TEG Experiences) and our digital business (Ovation) which focuses on delivering seamless data-driven outcomes for our fans and partners.
About The Role
We're hiring a Lifecycle Marketing Manager to drive digital transformation within our Ovation pillar. This role will form part of our Digital Customer Experience (DCX) team to lead end-to-end fan engagement across email, push, in-app and SMS.
You’ll be part of a growing digital customer experience team, using Braze to deliver smart, personalised campaigns at scale - from ticket discovery right through to post-event reactivation. This role is all about using data to create meaningful, connected journeys that surprise and delight fans - while balancing commercial and partner priorities across Australia’s largest ticketing and live entertainment ecosystem.
Requirements
What does a day in the life look like?
Develop and execute fan lifecycle strategies across acquisition, onboarding, engagement and retention
Own campaign orchestration in Braze across email, push, SMS and in-app messaging
Build audience segments and deliver targeted journeys based on real fan behaviour and signals
Collaborate cross-functionally to activate commercial, loyalty, content and partner campaigns
Test, learn and optimise for performance — using data to drive every decision
About You
3+ years in CRM, lifecycle, or digital marketing roles, with a strong track record of campaign strategy and execution.
Deep hands-on experience using Braze (or similar platforms such as Salesforce Marketing Cloud, Iterable, Adobe Campaign).
Strong understanding of data-driven marketing principles including segmentation, personalisation, and retention strategy.
Experience working within high-volume B2C environments - ideally with entertainment, loyalty, media or eCommerce exposure.
A passion for connecting audiences with incredible experiences
Benefits
Here’s a taste of what Ticketek offers:
Complimentary event tickets
Birthday and volunteering leave
Wellbeing discounts & flu vaccinations
Paid parental leave & free employee support (EAP)
Global rewards and recognition
Learning, development & career pathways
A diverse, inclusive, and passionate team
Equal opportunities
TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities.
If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview.
Only direct applications will be considered. No recruiters please
Sydney NSW•Hybrid work
Benefits
Pulled from the full job description
Parental leave
Employee assistance program
Paid volunteer leave
Birthday leave
Full job description
About Ticketek Entertainment Group
Ticketek Entertainment Group is a global fan experience company that tickets, promotes and delivers live experiences impossible to forget. In a distracted world where nothing beats real human moments, We makes life better live!
Our Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value added services, Event promoting, with businesses across Sport (TEG Sport), Touring (TEG Touring) and Family Experiences (TEG Experiences) and our digital business (Ovation) which focuses on delivering seamless data-driven outcomes for our fans and partners.
About The Role
We're hiring a Lifecycle Marketing Manager to drive digital transformation within our Ovation pillar. This role will form part of our Digital Customer Experience (DCX) team to lead end-to-end fan engagement across email, push, in-app and SMS.
You’ll be part of a growing digital customer experience team, using Braze to deliver smart, personalised campaigns at scale - from ticket discovery right through to post-event reactivation. This role is all about using data to create meaningful, connected journeys that surprise and delight fans - while balancing commercial and partner priorities across Australia’s largest ticketing and live entertainment ecosystem.
Requirements
What does a day in the life look like?
Develop and execute fan lifecycle strategies across acquisition, onboarding, engagement and retention
Own campaign orchestration in Braze across email, push, SMS and in-app messaging
Build audience segments and deliver targeted journeys based on real fan behaviour and signals
Collaborate cross-functionally to activate commercial, loyalty, content and partner campaigns
Test, learn and optimise for performance — using data to drive every decision
About You
3+ years in CRM, lifecycle, or digital marketing roles, with a strong track record of campaign strategy and execution.
Deep hands-on experience using Braze (or similar platforms such as Salesforce Marketing Cloud, Iterable, Adobe Campaign).
Strong understanding of data-driven marketing principles including segmentation, personalisation, and retention strategy.
Experience working within high-volume B2C environments - ideally with entertainment, loyalty, media or eCommerce exposure.
A passion for connecting audiences with incredible experiences
Benefits
Here’s a taste of what Ticketek offers:
Complimentary event tickets
Birthday and volunteering leave
Wellbeing discounts & flu vaccinations
Paid parental leave & free employee support (EAP)
Global rewards and recognition
Learning, development & career pathways
A diverse, inclusive, and passionate team
Equal opportunities
TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities.
If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview.
Only direct applications will be considered. No recruiters please
