Verified Job
Work from home
Lifecycle Data Analyst
Work from home
#687398
Remote / WFH
Job Description
Full job description
Company Description
At Open Universities Australia (OUA), we believe quality education should be accessible to everyone.
For more than 30 years, we’ve helped over 400,000 students take their next step. Often during some of the most important moments of their lives. Every experience we create, conversation we have and decision we make helps open new doors for learners across Australia.
When we do our best work, we help change lives every day.
Our values guide how we work together. We act for our customers, care for each other and focus on continuous improvement. We are proud of our friendly, curious and inclusive culture where people are trusted, supported and encouraged to grow.
Job Description
18-month max term contract
Hybrid working model (Melbourne-based, 3 days from home)
Play a key role in modernising OUA’s marketing data and audience strategy
We’re looking for a Lifecycle Data Analyst to power how we target, engage and convert students through data.
This role sits at the intersection of marketing, data, and platforms; owning the audience logic that underpins lifecycle campaigns across channels. You’ll ensure the right people are targeted, with the right rules, using data that is accurate, reusable, and scalable.
A key part of the role is helping OUA transition toward a modern data ecosystem, where audience logic is defined in core data systems rather than locked inside marketing tools.
What you’ll be doing
Define and build reusable audience segments that translate marketing needs into clear, structured data logic
Create and validate activation-ready audiences in Salesforce Marketing Cloud (SFMC), ensuring accuracy, compliance, and consistency
Ensure and maintain high data quality through governance, documentation, and validation practices
Design and transition segmentation logic into core data systems to improve scalability and reduce platform dependency
Deliver and surface reporting and insights that enable teams to make faster, data-driven decisions
What you’ll bring
Experience working with SFMC or similar marketing automation platforms
Strong SQL skills with a focus on maintainability and validation
Experience building audiences/segments for lifecycle or CRM marketing
A strong data quality mindset (QA, reconciliation, documentation)
Ability to translate business needs into clear data logic
Experience working with data warehouses or integration layers
Strong stakeholder skills across marketing, data, and external partners
Why you’ll love working at OUA
OUA is a not-for-profit organisation with a strong people-first mindset. We offer meaningful work that changes lives while supporting the wellbeing, growth and belonging of our team. When you join OUA, you become part of a supportive and inclusive environment where your ideas are valued and your development matters. Here are some of the benefits you’ll enjoy:
Flexibility and ways of working
Hybrid working with three days working from home
Workation leave, giving you the option to work from anywhere for up to 10 days each year
Leave that supports you
12 weeks paid parental leave for primary carers, regardless of gender
Additional purchased leave to support greater flexibility
Menstrual and menopausal wellbeing leave with up to six additional paid days each year
Inclusive leave to celebrate cultural or personal events
Health and Wellbeing
Discounted gym memberships and health insurance
Annual flu vaccinations
A paid Calm subscription to support your wellbeing
Learning, growth and financial benefits
Subsidised study opportunities and study leave
Learning and professional development opportunities
How to apply
OUA is committed to building a diverse and inclusive workplace. Our marketplace is for everyone - and so is our team.
We welcome applicants from all backgrounds and lived experiences. Even if you don’t meet every requirement, we encourage you to apply. You may bring strengths and perspectives we haven’t yet considered.
&
Company Description
At Open Universities Australia (OUA), we believe quality education should be accessible to everyone.
For more than 30 years, we’ve helped over 400,000 students take their next step. Often during some of the most important moments of their lives. Every experience we create, conversation we have and decision we make helps open new doors for learners across Australia.
When we do our best work, we help change lives every day.
Our values guide how we work together. We act for our customers, care for each other and focus on continuous improvement. We are proud of our friendly, curious and inclusive culture where people are trusted, supported and encouraged to grow.
Job Description
18-month max term contract
Hybrid working model (Melbourne-based, 3 days from home)
Play a key role in modernising OUA’s marketing data and audience strategy
We’re looking for a Lifecycle Data Analyst to power how we target, engage and convert students through data.
This role sits at the intersection of marketing, data, and platforms; owning the audience logic that underpins lifecycle campaigns across channels. You’ll ensure the right people are targeted, with the right rules, using data that is accurate, reusable, and scalable.
A key part of the role is helping OUA transition toward a modern data ecosystem, where audience logic is defined in core data systems rather than locked inside marketing tools.
What you’ll be doing
Define and build reusable audience segments that translate marketing needs into clear, structured data logic
Create and validate activation-ready audiences in Salesforce Marketing Cloud (SFMC), ensuring accuracy, compliance, and consistency
Ensure and maintain high data quality through governance, documentation, and validation practices
Design and transition segmentation logic into core data systems to improve scalability and reduce platform dependency
Deliver and surface reporting and insights that enable teams to make faster, data-driven decisions
What you’ll bring
Experience working with SFMC or similar marketing automation platforms
Strong SQL skills with a focus on maintainability and validation
Experience building audiences/segments for lifecycle or CRM marketing
A strong data quality mindset (QA, reconciliation, documentation)
Ability to translate business needs into clear data logic
Experience working with data warehouses or integration layers
Strong stakeholder skills across marketing, data, and external partners
Why you’ll love working at OUA
OUA is a not-for-profit organisation with a strong people-first mindset. We offer meaningful work that changes lives while supporting the wellbeing, growth and belonging of our team. When you join OUA, you become part of a supportive and inclusive environment where your ideas are valued and your development matters. Here are some of the benefits you’ll enjoy:
Flexibility and ways of working
Hybrid working with three days working from home
Workation leave, giving you the option to work from anywhere for up to 10 days each year
Leave that supports you
12 weeks paid parental leave for primary carers, regardless of gender
Additional purchased leave to support greater flexibility
Menstrual and menopausal wellbeing leave with up to six additional paid days each year
Inclusive leave to celebrate cultural or personal events
Health and Wellbeing
Discounted gym memberships and health insurance
Annual flu vaccinations
A paid Calm subscription to support your wellbeing
Learning, growth and financial benefits
Subsidised study opportunities and study leave
Learning and professional development opportunities
How to apply
OUA is committed to building a diverse and inclusive workplace. Our marketplace is for everyone - and so is our team.
We welcome applicants from all backgrounds and lived experiences. Even if you don’t meet every requirement, we encourage you to apply. You may bring strengths and perspectives we haven’t yet considered.
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