Verified Job
Digital Marketing
Lead Performance Marketing at Right Brain Recruitment Specialists
Digital Marketing
#227166
Remote / WFH
Job Description
A leading financial services company is looking for Lead Performance Marketing to join their Marketing team.
Job location - Andheri, Mumbai
Work from office, monday-friday
10+ years of experince in Performance Marketing
BFSI candidates preferred.
Responsible for setting the overall organization-wide Performance Marketing and Acquisition- Strategy, including planning, budgeting, reporting and execution across paid biddable & RTB/other digital channels like Google Ads, FB and tech partners.
Create and implement digital marketing strategies to drive conversions and revenue- Own & deliver on user growth targets.
Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and other primary metrics - Set up attribution models, multi-channel tracking and quality.
Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
Job location - Andheri, Mumbai
Work from office, monday-friday
10+ years of experince in Performance Marketing
BFSI candidates preferred.
Responsible for setting the overall organization-wide Performance Marketing and Acquisition- Strategy, including planning, budgeting, reporting and execution across paid biddable & RTB/other digital channels like Google Ads, FB and tech partners.
Create and implement digital marketing strategies to drive conversions and revenue- Own & deliver on user growth targets.
Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and other primary metrics - Set up attribution models, multi-channel tracking and quality.
Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
