Verified Job
Marketing
LEAD MARKETING
Marketing
#387218
Remote / WFH
Job Description
16 hours ago
Full–time
Apply on LinkedIn
Job description
Job Description:- Conceptualizing, planning, and executing marketing, branding, and BI/CI strategies and initiatives at the headquarters and in regional offices. • Responsible for all branding and trade marketing activities. • Supporting the sales team in market penetration with tailored branding and promotional activities in the regions. • Working with regional marketing and sales representatives to finalize the monthly BTL/activation plan. • Providing execution and activation support to the product marketing team for new product launches and campaigns. • Planning and executing major consumer, trade, and cross promotions. • Developing internal and external communications in line with brand imagery, and handling brand activation and deployment of POS materials in the market. • Conceptualizing and developing collaterals and other POS materials with the help of the graphic design team. • Managing the deployment of the marketing budget for the year. • Generating business intelligence (BI) and market intelligence (MI) related to the industry and competition, and sharing this information with relevant stakeholders. Education Qualification:- • Graduate + MBA (Preferable). • 5 to 7 years of experience in B2B/B2C Marketing. • Marketing Strategic Planning & Execution. • Promotions & Campaigns. • Product launch and Go to market strategy. • Branding & Communication. • Market Research and Analytics. • Dynamic, aggressive, result oriented and self-starter with an ability to work independently. • Able to respond well to pressure.
Full–time
Apply on LinkedIn
Job description
Job Description:- Conceptualizing, planning, and executing marketing, branding, and BI/CI strategies and initiatives at the headquarters and in regional offices. • Responsible for all branding and trade marketing activities. • Supporting the sales team in market penetration with tailored branding and promotional activities in the regions. • Working with regional marketing and sales representatives to finalize the monthly BTL/activation plan. • Providing execution and activation support to the product marketing team for new product launches and campaigns. • Planning and executing major consumer, trade, and cross promotions. • Developing internal and external communications in line with brand imagery, and handling brand activation and deployment of POS materials in the market. • Conceptualizing and developing collaterals and other POS materials with the help of the graphic design team. • Managing the deployment of the marketing budget for the year. • Generating business intelligence (BI) and market intelligence (MI) related to the industry and competition, and sharing this information with relevant stakeholders. Education Qualification:- • Graduate + MBA (Preferable). • 5 to 7 years of experience in B2B/B2C Marketing. • Marketing Strategic Planning & Execution. • Promotions & Campaigns. • Product launch and Go to market strategy. • Branding & Communication. • Market Research and Analytics. • Dynamic, aggressive, result oriented and self-starter with an ability to work independently. • Able to respond well to pressure.
