Lead / Manager - MarCom [Ahmedabad - Work from office - 5 days working week]

Job
Description

We are seeking an experienced
MarCom Manager to lead Marketing Communications and Enablement for our Growth
function. This role is at the intersection of B2B marketing, ABM, video
content, SEO, and BD enablement. The incumbent will be responsible for creating
visibility, executing targeted campaigns, and empowering Business Development
teams with intelligence, collaterals, and digital engagement tools that drive
measurable growth.

Salary –

It will depend on the role/hierarchy fitment. Salary should not be a constraint for a good resource

Industry –

Office Equipment / Automation / IT Software & Software Services / Electronic / Security and Surveillance

Functional Area –

Marcom - Digital Marketing

Role –

Lead / Manager [will depend on experience]

Employment Type –

Permanent Job, Full Time

Work location –

Ahmedabad (Prahladnagar)

Shift & Working days

Regular Day Shift, 5 days working

Job Role

​

· Marketing Communications o Lead all internal and external communication initiatives, ensuring brand
consistency.

o Manage creative development — spec sheets, brochures, videos, design
guides, presentations, and case studies.

o Maintain a structured content calendar across campaigns, events, and launches.

o Coordinate with agencies and freelancers for high-quality design and
content delivery.

· ABM & Campaign Execution o Design and run Account-Based Marketing (ABM) campaigns aligned with
target Named Accounts, Consultants, and Partners.

o Manage multi-channel digital outreach (email, LinkedIn, paid
remarketing, microsites).

o Analyze campaign performance and report engagement insights to BD and
Sales teams.

· Video Content & SEO o Plan and produce short-format videos (explainers, testimonials, product
showcases, event reels).

o Oversee content scripting, shooting, and editing with internal/external
partners.

o Collaborate with SEO vendors to improve Spectra’s organic visibility,
website ranking, and traffic quality.

o Optimise web content and landing pages for priority solution keywords.

· Event & Field Creative
Support o Lead creative planning for consultant workshops, trade shows, and
partner events.

o Design event collaterals, backdrops, video loops, and takeaway
materials.

o Ensure post-event reporting and engagement summaries are delivered to
the Growth Lead.

· BD Enablement &
Intelligence o Maintain the BD Enablement Library (collaterals,
decks, playbooks, tender language templates)

o Supervise data research interns for Account 360
reports and consultant mapping.

o Ensure CRM data quality and generate monthly
Growth performance dashboards.

Requirements
Requirements

· Master's in marketing, Business, or related field

· 8+ years of experience in digital marketing, with a track record of
driving growth in B2B or enterprise marketing (tech / industrial / access
control preferred).

· Strong project management skills, with experience leading
cross-functional teams

· Strong experience with digital advertising platforms. Expertise in
ABM, video marketing, SEO, campaign automation, content management, and event
marketing.

· Hands-on marketing automation platform, CRM systems, and other tools
like LinkedIn Campaign Manager, Adobe Suite, Canva, Google Analytics, Zoho
Campaigns, Social Media management tools or equivalent.

· Excellent analytical skills, with experience analysing and reporting
on marketing performance metrics.

· Strong communication and interpersonal skills, with the ability to
build relationships and influence key stakeholders.

· Highly motivated, with a results-oriented mindset and a passion for
driving growth.

· Ability to thrive in a fast-paced, dynamic environment with changing
priorities and tight deadlines and agile, comfortable working
cross-functionally with BD, Sales, and Tech teams

Key Result Areas
(KRAs)

· ABM & Campaign Execution: Plan and deliver multi-channel campaigns
tied to BD targets.

· Video Content Production: Create impactful, on-brand multimedia for
enterprise and consultant engagement.

· SEO & Visibility: Improve organic traffic and keyword rankings for
Spectra’s core solution pages.

· Event Support: Deliver high-quality event creatives and post-event
assets for all regional engagements.

· BD Enablement: Keep all BD tools, collaterals, and reference decks
current and easily accessible.

· Market Intelligence: Generate actionable insight briefs and maintain
account dossiers.

· Reporting & Analytics: Publish monthly campaign performance and
pipeline influence reports.

Key Performance
Indicators (KPIs)

· Campaigns: Minimum 2 ABM campaigns per quarter; ≥ 25 % of new BD accounts influenced.

· Engagement: ≥ 30 % email open rate, ≥ 15 % click-through rate.

· Video Content: ≥ 3 videos per quarter; ≥ 60 % average view-completion rate.

· SEO: 15–20 % quarterly growth in organic traffic; 10+ keywords in
top-10 ranking.

· Events: 100 % on-time creative delivery; 1 consultant/partner event
supported per region per quarter.

· Enablement: ≥ 90 % BD requests fulfilled within 3 working days; 10+ new/updated
collaterals quarterly.

· Consultant Engagement: 1 consultant newsletter/month; updated
consultant database quarterly.

· CRM Hygiene: ≥ 95 % data accuracy; 100 live Account 360 profiles maintained.